Love Confectionery is a family-run traditional bakery at Block 122, Bukit Merah Lane 1, with roots going back to 1979. It began with founder Mr Ho's belief that good bakes come from the heart — in a small neighbourhood shop, he spent his days perfecting simple, comforting treats like buttercream cakes, custard puffs and festive pastries that felt just like home. Over the decades, generations of families have found something to love in its trays and ovens, and Mr Ho's steady hands shaped flavours that stayed in people's memories. Today, as Mr Ho slows down, his sons carry on the legacy, holding to the same promise: to bake with care, honour the recipes that built the name, and keep sharing the familiar flavours that have connected their family — and yours — since 1979. The shop is best known for its soft buttercream sponge cakes, offered as whole 8-inch cakes in classic vanilla, fluffy pandan, chocolate, almond, almond-choco and choco-rainbow, alongside smaller assorted buttercream sponge cakes and old-school custard puffs. Ordering is easy too: there is an online shop with a 5% discount at checkout, enquiries go through WhatsApp (message only) or email, and bulk or corporate orders can be arranged by email. It's a humble, heartfelt bakery doing what it has always done — simple bakes, done well, for the neighbourhood.
Tucked into Block 122 along Bukit Merah Lane 1, Love Confectionery is one of those neighbourhood bakeries that has quietly fed a corner of Singapore for decades. Its story began in 1979 with founder Mr Ho's simple belief that good bakes come from the heart. In his small neighbourhood shop, he spent his days perfecting simple, comforting treats — buttercream cakes, custard puffs and festive pastries that felt just like home.
That homey quality is exactly what kept people coming back. From grandparents to little ones, each generation found something they loved in the shop's trays and ovens, and Mr Ho's steady hands shaped flavours that stayed in people's memories long after the last crumb was gone.
The heart of the menu is the buttercream sponge cake, sold as whole 8-inch cakes in a line-up of familiar flavours: classic vanilla, fluffy pandan, chocolate, almond, almond-choco and the playful choco-rainbow, with its colourful sponge layers. Each one stays true to the old-school style — soft sponge, generous buttercream, no fuss.
For smaller gatherings or an afternoon treat, the assorted buttercream sponge cakes offer a mixed selection, while the custard puffs remain one of the shop's most beloved bakes — old-school puffs filled with smooth custard, the kind of snack that has been part of the neighbourhood's routine since the very beginning. Around festive seasons, the bakery also keeps alive the tradition of pastries that made it a fixture of family celebrations.
Running a traditional bakery hasn't been easy. In a time of rising costs and changing tastes, many old-school shops have closed their ovens for good. Love Confectionery has taken a different path: as Mr Ho slows down, his sons have stepped up to carry on the legacy. Through every challenge, their promise remains the same — to bake with care, honour the recipes that built the name, and continue sharing the familiar flavours that have connected their family, and yours, since 1979.
That continuity is a big part of the shop's charm. When you buy a pandan sponge cake or a box of custard puffs here, you're tasting recipes tended by the same family across nearly five decades, made for the same neighbourhood that grew up on them.
Love Confectionery makes it simple to get your bakes. Its online shop carries the full range of sponge cakes and pastries, and there's a 5% discount applied at checkout — a small thank-you for ordering direct. For customer enquiries, the team is reachable on WhatsApp at +65 8910 1589 (message only) or by email at hello@loveconfectionery.shop.
Planning something bigger? Bulk and corporate orders are welcome — drop the team an email and they'll get in touch to sort out the details. To stay close to the oven, sign up for their newsletter for exclusive deals and early access to new bakes, or follow them on Facebook, Instagram and TikTok for the latest from the shop.
Whether you're a Bukit Merah regular remembering the cakes of your childhood or a first-timer curious about Singapore's traditional bakeries, Love Confectionery offers the same thing it has since 1979: simple, comforting bakes made from the heart, by a family that genuinely loves making them.