Tong Heng is one of Singapore's oldest traditional Chinese pastry shops — a homegrown brand trademarked for its distinctive diamond-shaped egg tarts. Since its humble beginnings in 1935, it has stayed true to tradition, crafting well-loved pastries by hand to celebrate happy moments in life, from simple tea-time pleasures to weddings and festive gatherings.
At the Chinatown flagship on South Bridge Road, the full range is baked fresh every day with the best ingredients and always without artificial preservatives: the classic egg tarts alongside coconut tarts and charcoal egg tarts, Heritage Cookies in tins, Homemade Sea Salt Pandan Kaya, and wedding pastries including a plant-based set.
The shop opens daily from 9am to 7pm, welcoming the young and old who have counted on Tong Heng across generations for birthdays, baby showers, anniversaries and handmade gifts from the heart.
On South Bridge Road in the heart of Chinatown, the Tong Heng flagship has been part of Singapore's food story for generations. This is the home of the diamond-shaped egg tart — a shape so distinctive that the brand has trademarked it — and of a style of traditional Cantonese pastry making that has become increasingly rare. Tong Heng is one of Singapore's oldest traditional Chinese pastry shops, and its Chinatown store bakes the full range fresh every day, open from 9am to 7pm, seven days a week.
Tong Heng's story began humbly in 1935, and the brand has stayed true to its traditions ever since: well-loved pastries crafted by hand to celebrate happy moments in life. Everything is baked daily with the best ingredients and always without artificial preservatives. That steadiness is a big part of why the name keeps being passed down within families — the tarts that delighted grandparents now do the same for their grandchildren, whether as a simple tea-time pleasure or as part of a celebration. The range spans the everyday and the ceremonial, from a quick tart with tea to orders for wedding days and baby showers. What never changes is the method: handmade, fresh each day, no preservatives. The shop's own tagline says it best — joy in a bite.
The egg tart is the headline act. Its trademark diamond shape sets it apart in any box, and it anchors the Classic Range. The Classic Box of 24 is the format for family gatherings and office treats, while the Mixed Box of 24 pairs the egg tarts with golden coconut tarts. If you are new to Tong Heng, the Mixed Box of 6 is the easiest way in: it holds all three tart styles — the classic egg tart, the coconut tart and the charcoal egg tart, a striking dark-shelled relative that now shares the lineup. Because everything is baked fresh every day, the tarts are at their best the day they are bought — reason enough to make the Chinatown detour.
The range stretches well past the shop's most famous item. Heritage Cookies come in sets of three tins, a natural fit for Chinese New Year visits and festive exchanges. The Homemade Sea Salt Pandan Kaya is jarred for gifting and brings a beloved local breakfast staple into the collection. For weddings, the Wedding Range offers traditional gift pastries, including a plant-based take on the six-style wedding pastries (六式禮餅, 齋) for families who prefer a meat-free set. From weddings and baby showers to birthdays and anniversaries, this is the shop generations of families have turned to when a moment deserves marking.
The flagship sits at 285 South Bridge Road, Singapore 058833, in Chinatown, and keeps the same hours every day of the week: 9am to 7pm. Two phone lines serve the shop, +65 6223 3649 and +65 6223 0398, and the team can also be reached on WhatsApp. If you cannot make it in person, the pastries travel well: order through tongheng.com.sg or the brand's Shopee store, paying by PayNow through apps such as DBS PayLah!, OCBC PayAnyone or UOB Mighty. Note that around Chinese New Year the online store closes for a stretch before reopening, so place festive orders early or simply visit the shop.
Part of Tong Heng's appeal is how naturally it fits into Singapore life. The same counter sells you a six-piece taster and a full wedding pastry set; a box of tarts is as at home at an office tea break as on a celebration table. Come for the diamond tart that made the name, and leave with whatever the occasion calls for.