Kiroi Freshly Baked Cheesecake is a classic Japanese recipe bakery located in Alexandra Village, specialising in freshly baked Japanese cheesecake made without additives, preservatives, or other unnecessary extras. It's a family-owned and operated business, and customers keep coming back for the moist, fluffy, spongy and jiggly texture of the cheesecakes.
The bakery is helmed by Donald and Joanne, a couple who left careers as property agents to carve out a livelihood that would give them time to pursue their passion for volunteer work. Kiroi operates on a bake-to-order system to ensure freshness and quality, with the cheesecake's addictive pillowy texture offered at an affordable price.
Orders need to be placed at least one day in advance, and the bakery is closed on Mondays.
Tucked into Alexandra Village, Kiroi Freshly Baked Cheesecake is a classic Japanese recipe bakery built around one thing: getting the texture of a proper Japanese cheesecake right. No additives, no preservatives, none of what the bakery calls the "yucky stuff" — just a moist, fluffy, spongy and jiggly cheesecake that keeps customers coming back.
Kiroi is helmed by Donald and Joanne, a couple who made a deliberate career change from property agent work to running the bakery. Their motivation wasn't just the cheesecake itself — it was about carving out a livelihood that would give them the time to pursue their passion for volunteer work. That decision shaped the business into a family-owned and operated bakery rather than a larger commercial operation.
Rather than keeping stock on hand, Kiroi operates on a bake-to-order system, which the bakery says is key to the cheesecake's addictive pillowy texture. That system does mean planning ahead is necessary — orders need to be placed at least one day in advance, and the bakery is closed on Mondays, so it's worth checking the calendar before craving strikes.
The cheesecake lineup covers six flavours: the classic Original Cheesecake, a rich Chocolate Cheesecake, a fragrant Pandan Cheesecake, a fruit-studded Raisin Cheesecake, a Black Cookie Cheesecake, and a Mocha Cheesecake for coffee lovers. Each is made using the same Japanese recipe approach, aiming for that signature moist, spongy, jiggly texture across every variation.
Despite the bake-to-order care that goes into each cheesecake, Kiroi positions itself as an affordable option rather than a premium indulgence — the goal being a cheesecake people can order regularly, not just for special occasions.
Kiroi Freshly Baked Cheesecake is located at 123 Bukit Merah Lane 1, #01-118, Singapore 150123, and can be reached by phone or WhatsApp. It's open Tuesday to Sunday from 10:30am to 3:30pm, and closed on Mondays. Given the bake-to-order system, orders should be placed at least a day ahead of when you want to collect.