DirectAsia Insurance is a Singapore-based direct insurer offering car, motorcycle and travel insurance, operated by Auto & General Insurance (Singapore) Pte. Limited, a member of the Auto & General group of insurance companies. The company positions itself around transparent, jargon-free pricing, with policies written in plain English and customer specialists who tailor coverage to what each customer actually needs.
DirectAsia states it is the only insurer in Singapore offering NCD60 for car insurance and NCD30 for motorcycle insurance, giving eligible drivers and riders additional savings on top of standard No Claim Discount tiers. Travel insurance is available as single trip or annual plans, covering destinations across Asia or worldwide, with options for individuals, couples, families, groups and school groups specifically. The company reports a customer satisfaction rating of more than 90%, based on reviews collected and verified through Feefo, and was named Direct Insurer of the Year 2020.
DirectAsia's office is located at 16 Raffles Quay, #29-01 Hong Leong Building, Singapore, with in-person visits available by appointment only. The company also runs promotions from time to time, including a Shell fuel offer paired with free 24-hour breakdown assistance for car insurance customers.
DirectAsia Insurance operates in Singapore as a direct insurer, meaning customers buy car, motorcycle and travel insurance straight from the company rather than through a traditional broker network. The business is run by Auto & General Insurance (Singapore) Pte. Limited, part of the wider Auto & General group, which provides insurance solutions to policyholders around the world.
DirectAsia's core pitch centres on making insurance easier to understand. Policies are written in clear, simple English rather than dense legal language, and the company promises fully transparent pricing — customers pay for what they need, without being upsold on cover that doesn't apply to them. Customer specialists work with individuals to tailor car, motorcycle and travel insurance to their specific circumstances, both within Singapore and for cover extending overseas.
On the vehicle insurance side, DirectAsia states it is the only insurer in Singapore offering NCD60 for car insurance, giving eligible drivers with five or more years of 50% No Claim Discount an additional 10% saving on top of NCD50 — a genuine point of difference in a market where NCD50 is typically the ceiling. Motorcycle riders have access to a similar NCD30 tier, again described as exclusive to DirectAsia. Both car and motorcycle policies come with optional benefits for further customisation, and claims are supported through a network of authorised workshops.
DirectAsia's travel insurance is available as either a single trip plan or an annual plan for frequent travellers, with cover extending across Asia (including Australia and New Zealand) or worldwide, depending on the plan selected. Policies can be arranged for an individual, a couple, a family or a group, and the company also offers a dedicated School Group Travel Insurance option for student trips. Optional benefits and specific sports coverage are available for travellers bringing along sports equipment or planning to take part in sporting activities while away.
DirectAsia reports a customer satisfaction rating of more than 90%, based on reviews collected and independently verified through Feefo, an award-winning global reviews and insights platform. The company was also named Direct Insurer of the Year 2020, a recognition it points to as evidence of its standing in Singapore's insurance market.
From time to time, DirectAsia runs promotions for its car insurance customers, including a Shell fuel offer paired with free 24-hour breakdown assistance — a practical add-on for drivers wanting peace of mind alongside their cover.
DirectAsia's Singapore office is located at 16 Raffles Quay, #29-01 Hong Leong Building. In-person visits are available Monday to Friday, 9am to 6pm, strictly by appointment only, reflecting the company's primarily online and phone-based service model. For claims, DirectAsia operates a dedicated Singapore claims hotline, Monday to Friday, 9am to 5pm, alongside a separate number for overseas or emergency claims.
What comes through clearly in DirectAsia's positioning is a company built to simplify a traditionally complicated purchase — clear policy language, transparent pricing, and exclusive NCD tiers designed to reward safe drivers and riders. Combined with flexible travel insurance options and a customer satisfaction record backed by independently verified reviews, DirectAsia presents itself as a straightforward option for Singapore residents wanting to arrange car, motorcycle or travel cover directly and online.