OMG! Decadent Donuts at Margaret Market is the Singapore home of Australia's award-winning gourmet donut brand. Born with humble beginnings at local farmers' markets in Brisbane and built on one simple belief — that everyone deserves a reason to indulge — the shop serves its hot, fresh donuts dusted in all-natural sugars made with real fruit, right in the heart of Queenstown.
What sets OMG! apart is its inclusive approach: every donut is 100% natural with no artificial flavours, colours or preservatives, and the entire range is vegan (no dairy, eggs or animal-derived ingredients), certified gluten-free, and made in a nut-free facility with no nuts or traces of nuts. They're taste-tested so thoroughly that even those without dietary restrictions can't get enough.
The flavour line-up blends indulgence with local character — from Berry Sinful's raspberry-cacao-chilli kick and Kopi's bold coffee hit to a Strawberry that tastes like a favourite childhood Singaporean breakfast. Can't pick? Build your own box and mix and match. Smaller cravings are covered via Deliveroo, Food Panda and Grab Food, while orders of 12 or more donuts go through the online store with delivery to your door. Catering is available for bigger occasions.
Step into Margaret Market in Queenstown and you'll find a counter turning out something genuinely rare: donuts that are simultaneously vegan, certified gluten-free and made in a nut-free facility — and loved by people with no dietary restrictions at all. This is the Singapore home of OMG! Decadent Donuts, an award-winning gourmet donut brand, and its promise is right there on the banner: because everyone deserves a reason to indulge.
The story starts in Australia. OMG! Decadent Donuts began with humble beginnings at local farmers' markets in Brisbane, growing on one simple belief — that everyone, yes everyone, deserves a reason to indulge. After years of testing and countless donuts, the team landed on an all-natural recipe that anyone can enjoy, regardless of dietary needs, pesky food intolerances or frustrating food allergies. That mission eventually carried the brand to Singapore, where it is now part of the country's vibrant food scene, with this outlet at 38 Margaret Drive, #01-08.
The OMG! approach is uncompromising in an unusual way: everything is about inclusion without sacrificing indulgence. Every donut is 100% natural, with no artificial flavours, colours or preservatives — just real ingredients making real magic. The signature sugar dustings are made with real fruit, so each bite is rich with genuine, natural taste. There is no dairy, no eggs and no animal-derived ingredients of any kind, making the entire range plant-based. The donuts are certified gluten-free for those with restrictions or intolerances, and they're made in a nut-free facility with no nuts or traces of nuts — a genuine relief for anyone managing a nut allergy. And for the sceptics? The donuts are taste-tested for everyone, and even those without dietary restrictions can't seem to get enough. The team describes them as "little fluffy clouds of joy, light as air and dangerously addictive" — you've been warned.
The menu reads like a conversation between classic indulgence and local flavour. **Berry Sinful** is the daring one: sweet raspberries and luxurious cacao lifted by fiery chilli and a touch of sea salt. **Pine Lime** goes tropical, channelling the zesty sweetness of pineapple tarts with a splash of lime. **Shiok Mint Choc** — the name pure Singlish — pairs dark, dairy-free chocolate with a cooling minty kick. **Strawberry** is pure nostalgia, a strawberry-vanilla combination that tastes just like a favourite childhood Singaporean breakfast. **Kopi** is for the coffee lovers: bold and aromatic, like your morning cuppa but way more fun to eat. And **Cinnamon** pays homage to the good ol' spice trade that once made Singapore a hot spot — a timeless, nostalgic favourite.
Can't decide? Build your own box and mix and match your favourites into the ultimate box of OMG! happiness — perfect for sharing, or not, as the shop cheerfully points out. Ordering for a crowd of 12 donuts or more is done through the online store, with delivery straight to your door. For smaller cravings, the donuts are available through Deliveroo, Food Panda and Grab Food. Catering is offered for bigger occasions, and questions can go straight to the team on WhatsApp at (65) 8785 6610 or via [email protected].
Community is a stated cornerstone of the brand. OMG! talks about supporting local events and charities, collaborating with nearby businesses, and welcoming every customer like family — creating connections beyond donuts. It's the same spirit behind the mission: whether you're a die-hard foodie, vegan, or dealing with food allergies, no one should miss out on donut bliss.
If you're in Queenstown, drop by the Margaret Market counter, say hi and grab a treat. If you're not nearby, the delivery apps have you covered. Either way, the idea holds: donuts shouldn't just be delicious — they should be for everybody.