STRONG Pilates describes itself as more than just Pilates — a workout format that fuses Pilates, cardio and strength training into one full-body session built around "Row, Ride, Reform." Classes run 45 minutes and combine Pilates principles, strength training and intentional cardio, programmed through expert-designed 12-week movement cycles that progress week by week and are supported by trackable erg (rowing machine) programming.
The brand positions itself as low impact but high intensity, aimed at people wanting more variety, more sweat and more results in a single session, with a different class on offer each day. STRONG has grown into a global studio network of over 90 locations, and classes can be booked through the STRONG mobile app on iOS or Android.
Beyond the studio floor, STRONG also runs a franchise programme, Own a STRONG, for people interested in opening their own studio, and the brand has been featured in outlets including Forbes, Body+Soul, Men's Health, Herald Sun, Urban List and Broadsheet.
STRONG Pilates makes a point of not calling itself "just Pilates." The brand describes its format as a fusion of Pilates, cardio and strength training into one full-body burn — low impact in terms of joint stress, but high intensity in terms of effort, built for people who want to "Row, Ride, and Reform" in a single session.
Each class runs 45 minutes and blends Pilates principles with structured strength training and intentional cardio work. Rather than freestyle programming, STRONG builds its classes around expert-designed 12-week movement cycles that progress week by week, supported by intelligent, trackable erg (rowing machine) programming. The brand promises a different class each day, so no two sessions in a week look quite the same.
STRONG's messaging leans into a broader idea of strength — not just physical, but mental and social too. The brand talks about "strong minds, bodies, friendships, and beats," framing the studio experience as something that starts on the inside and shows up in how members move through the rest of their day and week.
STRONG has expanded well beyond a single studio model, with more than 90 studios open globally at the time of writing. Members can find their local STRONG studio through the brand's location finder, and book classes directly through the STRONG mobile app, available on both iOS and Android.
For people drawn to the brand rather than just the workout, STRONG also runs an "Own a STRONG" franchise programme, positioning itself as one of the fastest-growing Pilates franchises in the region. It's aimed at people who want to open and operate their own STRONG studio rather than simply attend classes.
STRONG has picked up coverage from a range of outlets, with the brand's website citing feature mentions from Forbes, Body+Soul, Men's Health, Herald Sun, Urban List and Broadsheet — a spread that touches business press, lifestyle, health and hospitality-adjacent media.
STRONG can be reached by email at [email protected], or through its Instagram and Facebook channels for quicker questions. Since STRONG operates as a network of individual studios rather than a single physical location, anyone wanting specific hours, pricing or an address should use the brand's location finder to identify and contact their nearest studio directly.