FairPrice Bukit Ho Swee is a branch of NTUC FairPrice, Singapore's well-established supermarket chain, located at Beo Crescent in Tiong Bahru. The store offers the same broad range found across the FairPrice network — fresh produce, dairy and chilled goods, frozen food, pantry staples, beverages, and household and personal care essentials.
FairPrice is known for regular promotions and value-focused campaigns, including Flash Deals, weekly promotions, and a Price Freeze initiative aimed at keeping everyday grocery costs down for shoppers. Many products across the store carry Halal certification, catering to a broad range of dietary needs.
Shoppers at FairPrice can also access the FairPrice Group's wider ecosystem, including the Digital Club membership programme, the Just Wine Club for wine enthusiasts, and Link Rewards, alongside the option to send e-gift vouchers and shop online through the FairPrice app or website for delivery.
FairPrice Bukit Ho Swee is part of NTUC FairPrice, one of Singapore's most established supermarket chains, with this branch located at Beo Crescent in the Tiong Bahru area. Like other FairPrice stores, it offers a comprehensive grocery shop covering everything from fresh produce to household essentials.
Shoppers can expect the full spread of a modern supermarket at FairPrice — fresh fruit and vegetables, dairy and chilled goods, frozen meat and seafood, pantry staples like rice and spreads, beverages, and household and personal care products. The range spans international and Singaporean brands, from Thai Hom Mali rice to local favourites like FairPrice Potong ice cream in chendol and red bean flavour. A significant portion of the range across categories, including dairy, frozen meat and beverages, is Halal certified, reflecting the diverse dietary needs of FairPrice's customer base.
FairPrice has built its identity around value, running regular promotional campaigns designed to help customers save on their everyday shop. This includes Flash Deals offering limited-time online exclusive discounts, ongoing weekly promotions, and a Price Freeze campaign aimed at keeping the cost of everyday essentials steady for shoppers. The store's own FairPrice house brand products, spanning items like bathroom tissue, offer a value-focused alternative alongside major national and international brands.
FairPrice extends beyond a simple grocery run through its wider ecosystem of services. The Digital Club membership programme offers shoppers access to vouchers and personalised savings, while the Just Wine Club caters specifically to wine enthusiasts. Customers can also participate in the broader Link Rewards loyalty programme, or send FairPrice e-gift vouchers to family and friends for birthdays or other occasions.
For customers who prefer not to shop in person, FairPrice offers online shopping through its website and app, with delivery available (fees may apply) by entering an address or postal code. The FairPrice app is available for download on the Apple App Store, Google Play, and Huawei AppGallery, giving shoppers flexibility in how they browse deals, build shopping lists, and check out.
As a branch within the FairPrice network, Bukit Ho Swee benefits from being part of a much larger retail group. FairPrice's website features recipes and money-saving tips alongside its shopping platform, along with a store locator to help customers find their nearest branch, and information on the different retail formats FairPrice operates across Singapore.
FairPrice Bukit Ho Swee is located at 50 Havelock Road, #01-755, The Beo Crescent, in the Tiong Bahru area of Singapore, offering local residents convenient access to groceries, household essentials, and the wider range of products and services available across the FairPrice network.