FairPrice Xtra VivoCity

About FairPrice Xtra VivoCity

FairPrice Xtra VivoCity is the Bukit Merah branch of Singapore's best-known supermarket network, at #01-44 of the VivoCity address on Silat Ave. It carries the everyday range FairPrice is known for: fresh and frozen groceries, pantry staples, drinks and snacks, personal care and household cleaning, with FairPrice house-brand options sitting alongside familiar names.

The shelves read like a list of Singapore kitchen regulars. SongHe Thai Hom Mali rice and Meiji fresh milk for the staples, frozen dumplings, sukiyaki-cut pork belly and boneless chicken legs for easy dinners, isotonic 100 Plus and Korean instant noodles for the pantry, and a personal-care and cleaning wall stocked with Darlie, Listerine, Mama Lemon and Top. Halal-certified items run throughout the range, from rice and dairy to frozen meats and spreads.

Value is built into how the store trades. Weekly promotions, price freezes and campaigns like the Price Slash Zone and Double Digit Specials keep prices moving, while Digital Club membership, Link Rewards points and FairPrice Group app vouchers add further layers of savings. The same range can be shopped online at fairprice.com.sg or in the app, so a list can be planned at home and the order delivered or collected — fees may apply.

FairPrice Xtra VivoCity: Everyday Groceries, Deals and Home Essentials in Bukit Merah

FairPrice Xtra VivoCity, at #01-44 of 150 Silat Ave in Bukit Merah, is the neighbourhood's branch of the supermarket Singapore households have relied on for decades. FairPrice built its name on keeping the weekly shop affordable, and this store carries that everyday role: a full supermarket range that runs from tonight's dinner ingredients to the cleaning supplies you restock once a month.

What you'll find on the shelves

The food side of the store covers a household's whole week. In the fridge and freezer you'll find Halal-certified proteins — Seara's 2kg packs of boneless chicken legs and Mermaid's smoked salmon — alongside sukiyaki-cut pork belly from Porkee and Golden Chef's cabbage and pork dumplings for nights when dinner needs to be quick. The pantry is anchored by names Singapore kitchens know well: SongHe's AAA Thai Hom Mali jasmine rice in 5kg bags, Meiji fresh milk, Farmers Union Greek-style high-protein yogurt pouches and Harvest Fields hazelnut spread. The drinks and snacks side runs from cartons of 100 Plus isotonic drink to Nongshim's Korean instant bowl noodles and sweet potato glass noodles.

Then there's everything around the food. The personal care shelf stocks Darlie toothpaste across its Double Action and All Shiny White ranges, plus Listerine mouthwash; the cleaning aisle carries FairPrice's own facial tissue, Mama Lemon dishwashing liquid and Top detergent refills. FairPrice house-brand products sit alongside the big names as a value option, and Halal certification appears throughout — rice, fresh milk, frozen meats, yogurt and spreads among them.

Deals are part of the routine

Shopping at FairPrice has always been about making the budget stretch, and the store's calendar reflects it. Weekly promotions rotate through the aisles, price freezes hold the line on staples, and campaign windows like the Price Slash Zone and Double Digit Specials sharpen prices on the items people buy most. Online-exclusive flash deals take further dollars off popular products, multi-buy pricing rewards pairing items, and spend-threshold promotions add free gifts once a trolley passes a certain amount.

Membership stacks another layer on top. Digital Club registration, Link Rewards points and the Just Wine Club all plug into the FairPrice ecosystem, and the FairPrice Group app — downloadable from the App Store, Google Play and Huawei's AppGallery — hands out vouchers daily, including personalised ones, for savings across the range.

Shop in store or online

The physical shop is only half the story. Everything on the shelves is mirrored at fairprice.com.sg and in the app, where you enter your address or postal code, browse by category and fill a cart with the same promotions applied. Secure payment methods sit at checkout, fees may apply to the service, and a Help Centre backs the whole thing up. There's a shopping-list feature for planning the week, a recipe library and a Tips section for budgeting ideas, e-gift vouchers to send to family, and a Shop for Business channel for offices and commercial buyers.

The experience

In practice, a visit here is the weekly run most Bukit Merah households know well: a trolley of rice, milk and frozen proteins, refills for the cleaning shelf, and whatever the current promotion puts in your path. Because the online store mirrors the physical range, it's easy to check what's on special from home, build a list and move quickly through the aisles — or skip the trip and let the order come to you.

For anyone living around Bukit Merah or passing through the VivoCity address, FairPrice Xtra VivoCity does what FairPrice has always done: keeps the everyday essentials in one place, and keeps watch on their prices week after week.

Signature items

• SongHe AAA Thai Hom Mali Rice
• 100 Plus Isotonic Drink - Active
• Meiji Fresh Milk - Regular
• Golden Chef Dumpling - Cabbage & Pork
• Seara Frozen Chicken - Legs (Boneless)
• Darlie Double Action Toothpaste

Menu

Drinks

• 100 Plus Isotonic Can Drink - Active — 24 x 300ml carton of isotonic drink; Halal-certified.

Noodles

• Nongshim Instant Bowl Noodle - Kimchi — 117g instant kimchi-flavoured bowl noodle.
• Nongshim Sweet Potato Glass Noodles — 500g pack of Korean sweet potato glass noodles.

Frozen Food

• Porkee Frozen Pork - Belly Sukiyaki — 300g of thinly sliced pork belly cut for sukiyaki.
• Golden Chef Dumpling - Cabbage & Pork — 400g pack of frozen cabbage and pork dumplings.
• Seara Frozen Chicken - Legs (Boneless) — 2kg of frozen boneless chicken legs; Halal-certified.
• Mermaid Premium Frozen Smoked Salmon — 100g pack of frozen smoked salmon; Halal-certified.

Personal Care

• Listerine Mouthwash - Cool Mint — Cool mint mouthwash twin pack, 2 x 1L.
• Darlie Double Action Toothpaste - Fresh Protect + Quby Jar — 3 x 160g toothpaste bundle with a Quby jar.
• Darlie Double Action Freshness Toothpaste - Multi Care + Quby Jar — 3 x 180g multi-care toothpaste bundle with a Quby jar.
• Darlie Double Action Toothpaste - Enamel Protect + Quby Jar — 3 x 200g enamel-protect toothpaste bundle with a Quby jar.
• Darlie Double Action Toothpaste - Fresh & Clean + Quby Jar — 3 x 250g toothpaste bundle with a Quby jar.
• Darlie Double Action Freshness Toothpaste - Fresh + Clean — 3 x 200g multipack of freshness toothpaste.
• Darlie Double Action Freshness Toothpaste - Fresh + Clean — 4 x 175g multipack of freshness toothpaste.
• Darlie Double Action Toothpaste - Fresh & Clean + Quby Cup — 3 x 250g toothpaste bundle with a Quby cup.
• Darlie All Shiny White Whitening Toothpaste - Charcoal Clean — 3 x 140g charcoal-clean whitening toothpaste.
• Darlie Double Action Freshness Toothpaste - Fresh + Clean — 75g tube of freshness toothpaste.

Household & Cleaning

• FairPrice Facial Tissue 2ply Box — House-brand 2-ply facial tissue, 5 boxes x 200 sheets.
• Mama Lemon Dishwashing Liquid Refill - Natural Lemon — 3 x 600ml refill pack of lemon dishwashing liquid.
• Top Liquid Detergent Refill - Low Suds Colour Protect — 1.7kg low-suds liquid detergent refill for colours.

Rice, Dairy & Spreads

• SongHe AAA Thai Hom Mali Rice - New Crop — 5kg bag of new-crop Thai jasmine rice; Halal-certified.
• Meiji Fresh Milk - Regular — 2L carton of regular fresh milk; Halal-certified.
• Farmers Union Greek Style High Protein Yogurt Pouch - Blueberry — 150g high-protein Greek-style yogurt pouch; Halal-certified.
• Harvest Fields Hazelnut Spread — 350g jar of hazelnut spread; Halal-certified.

Frequently asked questions

Where is FairPrice Xtra VivoCity located?

At #01-44, 150 Silat Ave, Bukit Merah, Singapore — the VivoCity address.

Can I shop FairPrice online?

Yes. fairprice.com.sg and the FairPrice app let you browse, fill a cart and order, with fees that may apply.

How can I save money when shopping here?

Weekly promotions, price freezes, Price Slash Zone and Double Digit Specials, flash deals, multi-buys, spend-threshold free gifts and app vouchers all help.

Is there a loyalty or membership programme?

Yes — Digital Club membership, Link Rewards points and the Just Wine Club are all part of the FairPrice ecosystem.

Are there Halal products?

Many items are Halal-certified, including rice, fresh milk, frozen chicken, smoked salmon, yogurt and spreads.

Can businesses order through FairPrice?

Yes, there is a dedicated Shop for Business channel on the website.

Is there an app?

Yes — the FairPrice app is on the App Store, Google Play and Huawei AppGallery, offering vouchers and greater savings.

Tips

• {"body":"Rotating weekly deals, price freezes, the Price Slash Zone and Double Digit Specials mean staple prices change — scan current promotions before you fill the trolley.","title":"Check weekly promotions first"}
• {"body":"The FairPrice Group app issues check-back-daily vouchers, including personalised ones, that stack extra savings onto your shop.","title":"Collect app vouchers daily"}
• {"body":"Many items carry any-2 multi-buy pricing, and spending past certain amounts unlocks free gifts — grouping purchases pays off.","title":"Use multi-buys and free-gift thresholds"}
• {"body":"Rice, fresh milk, frozen chicken, smoked salmon, yogurt and spreads are among the Halal-certified items carried across the range.","title":"Look for Halal labels"}
• {"body":"fairprice.com.sg mirrors the store's range, so you can build a shopping list at home and shop faster in person — or order online; fees may apply.","title":"Plan with the online store"}

Good to know

• {"family":"One-stop range of groceries and household essentials for family shops","dietary":"Halal-certified options across rice, dairy, frozen meats and spreads","payments":"Secure payment methods; Link Rewards points supported"}