Keep It Real Estate | Marcus Luah

About Keep It Real Estate | Marcus Luah

Keep It Real Estate is the Beach Road practice of Marcus Luah, an experienced Singapore realtor who serves as Chief Growth Officer at PropNex, Singapore's largest listed real estate agency. From his office at The Plaza, #13-308, 7500A Beach Road, he leads Marcus Luah Advisory (MLD), a rapidly growing team of over 5,900 agents that has been the overall PropNex Champion Team since 2018. The name is the philosophy: your real estate, our real advice.

The practice serves both buyers and sellers with clearly structured journeys. Buyers follow an eight-step process covering the initial consultation, financing assistance, property search, viewings, comparative market analysis, offer and negotiations, documentation and legalities, and closing. Sellers get a nine-step version that begins with timeline planning — including the buy-first-or-sell-first question — and moves through property evaluation that goes beyond online valuation apps, strategic pricing, and a personalized marketing strategy backed by an in-house media team producing professional photography, home tours and short videos. Listings run across Propertyguru, 99.co and SRX, plus YouTube, Facebook and TikTok, supported by a community of more than 100,000 subscribers across four social media portals.

Beyond transactions, Marcus is known for consumer seminars on market news and trends, e-books created at clients' request, and candid YouTube new launch reviews covering projects like The Orie, Norwood Grand and The Elta. Online property tools — a calculator and a resale value report — plus RES course resources and recruitment complete the picture. Reach the team via WhatsApp at +65 9189 9935 or [email protected].

Keep It Real Estate (Marcus Luah): Straight-Talking Property Advice at The Plaza, Beach Road

A Beach Road practice built on straight talk

Step off Beach Road into The Plaza and you'll find the office of Keep It Real Estate, the practice of Marcus Luah — a realtor whose entire brand rests on a simple promise: your real estate, our real advice. Marcus serves as Chief Growth Officer at PropNex, Singapore's largest listed real estate agency, and from his #13-308 office he runs Marcus Luah Advisory (MLD), a rapidly growing team of more than 5,900 agents that has been the overall PropNex Champion Team since 2018.

That scale matters, but the philosophy is personal. Through constant interaction with clients and his own agents, Marcus noticed a recurring problem: people find it hard to keep up with Singapore's fast-changing property market. His answer is continuous education — inside the team, so agents can offer clients valuable insights and exceptional advice, and outside it, through consumer seminars, e-books and a very active YouTube channel.

Services that follow the whole journey

For buyers, the process is laid out in eight steps. It begins with an initial consultation to understand your preferences, budget and objectives, followed by financing assistance with the latest bank interest rates. Then comes a focused property search, guided viewings with honest commentary on each home's pros, cons and pricing, and a comparative market analysis before any offer is made. Negotiation, documentation with trusted legal professionals, and a carefully managed closing round it out.

Sellers get a nine-step version of the same rigour. Early conversations cover goals and timeline — including the classic dilemma of whether to buy or sell first. Property evaluation goes beyond online valuation apps, combining a home's unique features, recent market trends and comparable transactions to arrive at strategic pricing. From there, a personalized marketing strategy kicks in: Keep It Real's own media team produces professional photography, home tours and short videos, and listings run across Propertyguru, 99.co and SRX as well as YouTube, Facebook and TikTok. Viewings are handled by the team, with inquiries screened so only qualified buyers come through. Negotiations, paperwork and closing complete the journey.

Known for honest reviews and market breakdowns

Much of Keep It Real's public face is content. Marcus's YouTube channel features candid new launch reviews — The Orie in Toa Payoh, Norwood Grand in Woodlands, The Elta in Clementi, the Lentor projects and Parktown Residences in Tampines — covering project overviews, floor plans, estimated pricing matrices and the potential downsides, not just the selling points. Alongside these are market explainers on resale condo volumes, landed property trends and headline-grabbing "crash" stories, always adding the nuance the headlines leave out.

With more than 100,000 subscribers across four social media portals, this content engine doubles as a marketing advantage for sellers: a listing with Keep It Real gets a media treatment most agencies can't match. Consumer seminars extend the education in person, and Marcus's e-books — created at clients' request — package key topics into guides designed for sharing with family and friends.

Visiting and getting started

The website's property tools are a good first stop: a calculator for working through the numbers and a resale value report to gauge what your property might be worth, plus curated new projects and popular buy listings. Aspiring agents will find an RES course resource and a recruitment channel — fitting for a team that has grown past 5,900 members.

To start a conversation, the fastest route is WhatsApp at +65 9189 9935, or email [email protected]. The office is at 7500A Beach Road, The Plaza #13-308, Singapore 199591, and the team is active across Facebook, Instagram, TikTok, Telegram and YouTube under the Keep It Real banner. Whether you're a first-time buyer weighing your options, a landed homeowner reading the market, or a seller deciding whether to move first, the pitch is the same: real advice, delivered straight.

Signature items

• New Launch Video Reviews
• 8-Step Buyer Process
• Seller Media Suite
• 100k+ Social Community
• Consumer Seminars
• Property Tools

Menu

For Buyers

• 1. Initial Consultation — A comprehensive discussion of your preferences, budget and objectives for the property.
• 2. Financing Assistance — Latest bank interest rates and advice on your various financing options.
• 3. Property Search — A focused search aligned with your criteria, immediate needs and long-term goals.
• 4. Property Viewings — Guided viewings with insights into the pros, cons and pricing of each property.
• 5. Comparative Market Analysis — A full market-value analysis and bidding strategy before you make an offer.
• 6. Offer and Negotiations — Negotiation expertise to secure the best price and terms without overpaying.
• 7. Documentation and Legalities — Complex paperwork and legal processes handled with trusted legal professionals.
• 8. Closing the Deal — All loose ends tied up, including inventory list and handover of the property.

For Sellers

• 1. Initial Consultation — Goals, expectations and timeline planning — including whether to buy or sell first.
• 2. Property Evaluation — Thorough evaluation beyond valuation apps: features, trends and comparable transactions.
• 3. Strategic Pricing — A competitive price balancing your aspirations with market realities.
• 4. Personalized Marketing Strategy — A personal media team creates professional photography and content for a unique sales deck.
• 5. Property Listing — Photography, home tours and videos marketed on Propertyguru, 99.co, SRX and social media.
• 6. Viewing — Viewings handled by the team, with inquiries screened for buyer profile and budget.
• 7. Negotiations and Offers — Strong problem-solving to address buyer concerns and secure the best offer and terms.
• 8. Documentation and Legalities — Paperwork and legal processes managed with trusted legal professionals.
• 9. Closing the Deal — Final details covered, including inventory list and taking over or handing over.

Core Services

• Personalized Property Search — Curated property selections matched to your preferences, budget and lifestyle goals.
• Expert Guidance — Valuable insights and support at every step, from viewings to negotiating the best terms.
• Professional Support — Paperwork, contracts and compliance handled with trusted legal professionals.
• Property Marketing — Professional photography, compelling listings and targeted online and offline campaigns.
• Pricing & Market Analysis — Accurate, realistic pricing recommendations from market trends and comparable transactions.
• Negotiation & Closing — Skilled negotiation for favourable terms, plus guided paperwork and inspections to closing.

Property Tools

• Calculator — Online calculators to work through your property numbers.
• Find Your Property Resale Value — An online report to gauge your property's resale value.
• New Projects — Browse upcoming and recent new launch projects.
• Popular Listing (Buy) — A curated look at popular properties currently for sale.

Education & Media

• Consumer Seminars — Detailed sessions on Singapore market news, trends and what they mean for consumers.
• Property E-books — Original-content guides on key topics, designed for easy sharing with family and friends.
• New Launch Reviews — Candid YouTube reviews of launches like The Orie, Norwood Grand, The Elta and Lentor projects.
• RES Course — Resources for aspiring agents working towards their RES qualification.
• Recruitment — Explore career opportunities with Marcus Luah Advisory and its 5,900-strong team.

Frequently asked questions

Who is behind Keep It Real Estate?

Marcus Luah, Chief Growth Officer at PropNex, Singapore's largest listed real estate agency, who also leads Marcus Luah Advisory (MLD), a team of over 5,900 agents and the overall PropNex Champion Team since 2018.

Where is the office located?

7500A Beach Rd, The Plaza #13-308, Singapore 199591, in the Kallang/Beach Road area.

How do I get in touch?

WhatsApp +65 9189 9935, email [email protected], or use the contact form on the website.

Do they work with buyers as well as sellers?

Yes — buyers follow a structured 8-step process and sellers a 9-step process, both running from initial consultation through negotiation to closing.

How are listings marketed?

An in-house media team produces professional photography, home tours and short videos. Listings run on Propertyguru, 99.co and SRX, plus YouTube, Facebook and TikTok, backed by over 100,000 subscribers across four social portals.

Can I check my property's value before contacting?

Yes — the website's property tools include a resale value report and calculators you can use online.

Does the team take on new agents?

Yes — there is a recruitment channel on the website, along with RES course resources for aspiring agents.

Tips

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• {"body":"Use the online calculator and resale value report before your first meeting so the conversation starts from real data.","title":"Run your numbers first"}
• {"body":"Before visiting any new launch, check the YouTube channel for honest takes on floor plans, pricing and potential downsides.","title":"Watch a review before the showflat"}
• {"body":"Marketing includes professional photography and content creation for your listing — ask what the plan is for your unit.","title":"Sellers: ask about the media team"}