Big Fish Small Fish (BFSF) is a casual dining concept built around Fish & Chips, serving locations across Singapore and Malaysia. The brand describes itself with the tagline "Eat. Drink. Play." and centres its food experience on a signature free-flow crisps station and a variety of sauces that let guests customise their meal.
BFSF's philosophy rests on three ideas: Freshness First, with fish sourced responsibly and prepared fresh daily; Playful & Fun, reflected in industrial-chic interiors and a vibrant atmosphere; and Community, positioning the restaurant as a gathering place for friends and family to share a meal and create memories.
All mains come with free-flow crisps, and the brand runs regular promotions, including fresh Murotsu oysters imported from Japan, a discounted meal for students with a valid student ID, and a Kids Meal available on Sundays for dine-in guests. BFSF also offers a membership/loyalty programme and operates across multiple locations on the island.
Big Fish Small Fish (BFSF) is a casual dining chain built around a comfort-food classic — Fish & Chips — served across multiple locations in Singapore and Malaysia. The brand's tagline, "Eat. Drink. Play.," reflects its approach to dining as an experience rather than just a meal.
BFSF started with a simple mission: to create a fun, casual dining experience centred on fish and chips. Rather than treating the dish as just food, the brand built its concept around interaction and customisation, introducing a signature free-flow crisps station alongside a variety of unique sauces so guests can put together their meal exactly how they like it.
BFSF's philosophy is built on three pillars. Freshness First means fish is sourced responsibly and prepared fresh daily, without compromise on quality. Playful & Fun describes the brand's industrial-chic interiors and vibrant atmosphere, designed to make guests feel relaxed and happy. Community reflects BFSF's self-description as more than a restaurant — a place for friends and families to gather, share a meal, and create memories together.
The menu covers a range of fish, sides and beverages, with every main dish coming with free-flow crisps included. Beyond the core menu, BFSF runs a rotating set of promotions. Recent offers have included fresh Murotsu oysters imported from Japan with no order limit, a discounted meal for students who show a valid student ID, and a Kids Meal available on Sundays for guests dining in.
BFSF operates across multiple locations, making it accessible for fish and chips cravings around the island, and has also expanded into Malaysia. The brand also offers online table reservations, letting guests skip the queue, and runs a membership programme through its loyalty platform for guests who want to stay up to date on promotions and rewards.
BFSF maintains an active presence on Facebook and Instagram in both Singapore and Malaysia, and offers a franchise opportunity for those interested in bringing the concept to new locations. The brand also maintains a newsletter for the latest promotions and updates.
Whether it's a casual meal with the free-flow crisps and signature sauces, a family Sunday visit for the Kids Meal, or catching a promotion like the Murotsu oyster offer, Big Fish Small Fish positions itself as a playful, community-focused spot for fish and chips lovers across Singapore and Malaysia.