Accord Insurance Broking (AIB) is a licensed insurance broker regulated by the Monetary Authority of Singapore, operating from 48 Toh Guan Road East, #01-151 Enterprise Hub, Singapore 608586. AIB is part of the wider Accord Group of Companies, which also includes motor dealerships, workshops, and vehicle financing.
The brand traces back to three separate entities. Accord Insurance Agency was incorporated in 2008, building a foundation in insurance advisory with a focus on motor insurance. In 2014, InsureMyCar.com.sg was incorporated to bring car insurance comparison and purchasing online. Accord Motor Pte Ltd followed in 2021, expanding the group's footprint within the automotive ecosystem. These three entities have since combined into a single unified brand, bringing together insurance advisory, digital innovation, and automotive services under one roof, with over 18 years of combined industry expertise.
AIB's coverage spans car and commercial vehicle insurance, travel insurance, home insurance, domestic helper insurance, business insurance, liability insurance, and work injury compensation. The firm compares options across a panel of insurer partners including HLA, Sompo, ECICS, Allianz, Income, China Taiping, Tokio, Etiqa, ERGO, MSIG, Lonpac, Liberty, EQ Insurance, QBE and SGCM, and has served clients across the automotive, food, rental and transport sectors, including 178 Rental Services, AKA Car Leasing, Hotbake 24.7, and Po San Transportation.
The firm's mission is described as providing clear guidance for smart coverage decisions, with a vision to be the most trusted broker partner in Singapore, guided by clarity, integrity and responsiveness. It also runs a 24-hour accident and emergency helpline for clients who need support outside office hours.
Accord Insurance Broking (AIB) operates out of Enterprise Hub on Toh Guan Road East, but its roots run back further than its current name suggests — through three separate companies that eventually became one.
The story starts with Accord Insurance Agency, incorporated in 2008, which focused on insurance advisory services and helping customers navigate motor insurance with clarity. In 2014, as the industry moved online, InsureMyCar.com.sg was incorporated to make car insurance comparison and purchasing more convenient and accessible without losing the personal touch. Then in 2021, Accord Motor Pte Ltd was incorporated, expanding the group's presence within the broader automotive ecosystem and deepening its understanding of what motorists need beyond insurance alone.
Over time, these three entities came together as a single, unified company — combining insurance advisory expertise, digital innovation, and automotive industry knowledge into what is now Accord Insurance Broking. The firm describes itself as bringing over 18 years of industry expertise to the table, giving it a detailed understanding of insurers, policies and risk structures.
As a licensed broker regulated by the Monetary Authority of Singapore, AIB compares coverage across a panel of insurer partners rather than being tied to a single underwriter. Its product range spans car and commercial vehicle insurance (comprehensive or third-party, with add-ons for windscreen, flood and roadside cover), travel insurance (medical, cancellation and baggage protection, on single-trip or annual plans with worldwide assistance), home insurance (fire, theft and water damage, with optional accidental damage cover), domestic helper insurance (employer's liability and personal accident cover), business insurance (property, interruption and employee cover with risk review and renewal management), liability insurance (public, product, professional and management liability), and work injury compensation.
The firm's insurer partners include HLA, Sompo, ECICS, Allianz, Income, China Taiping, Tokio, Etiqa, ERGO, MSIG, Lonpac, Liberty, EQ Insurance, QBE and SGCM — giving it a wide panel to compare terms and pricing against a client's specific needs.
Beyond individual policyholders, AIB lists a range of business clients it has served across different sectors, including rental and leasing companies (178 Rental Services, AKA Car Leasing, Readyride Rental), transport (Po San Transportation), food manufacturing (Hotbake 24.7, K G Food, Kim Soon Lee, Kong Guan Dumpling/Pau Mfr, Spectrum Ingredients), and specialist automotive services (Diesel Injectronic).
AIB frames its purpose around three ideas: a mission of providing clear guidance for smart coverage decisions, a vision of becoming the most trusted broker partner in Singapore, and values built on clarity, integrity, and responsiveness. Client feedback echoes this positioning — reviewers describe quick responses, transparent recommendations without pressure, and claims support that kept them informed rather than "left in the dark."
One detail that stands out is AIB's 24-hour accident and emergency helpline, a resource clients can call outside normal business hours if something goes wrong. Combined with guided claims support across every product line — from documents and timelines to coordinating directly with insurers — the firm positions itself as staying involved with clients well beyond the point of sale, through renewals and into claims.
AIB is open Monday to Friday from 9am to 6pm, and Saturday from 9am to 1pm, closed on Sundays and public holidays. Enquiries can be made by phone, WhatsApp, email, or through the enquiry form on its website, and the firm also maintains a separate 24-hour accident and emergency line for after-hours support.