Assure General Insurance (AGI) is the trading name of Assure (Singapore) Pte Ltd, a direct general insurance broker based at 192 Waterloo Street #07-06/07 in Sky Line Building, Singapore 187966. The firm provides essential personal and business insurance solutions, guided by a simple philosophy that runs across its site: 'the key to any exchange is TRUST,' and insurance 'is never a one size fit all — it is always custom made.' Its stated aim is to be a trusted partner by providing simple, honest yet adequate risk coverage.
The product line-up spans private motor vehicle and commercial motor vehicle insurance, personal accident cover, business and personal travel insurance, home insurance and maid insurance, plus an open 'other quotations' channel for needs that fall outside those categories. Each product has its own online quote form, and AGI's message to customers is consistent: complete the form and their friendly staff will get back to you as soon as possible.
AGI is also a visible supporter of Singapore's motoring community, sponsoring clubs and initiatives from the Sports Car Club Singapore, BMW Car Club Singapore and Mercedes-Benz Owners Singapore to Road Sense, and organising its own Breakfast Drives. Motor customers can enjoy perks such as a windscreen excess waiver when repairs are carried out at Glazity Auto and an exclusive tokidoki ez-link card with motor insurance purchases, with terms and conditions applying to promotions.
**Assure General Insurance (AGI)** is the trading name of Assure (Singapore) Pte Ltd, a direct general insurance broker operating from an office at 192 Waterloo Street #07-06/07 in Sky Line Building, Singapore 187966. Two lines anchor everything the firm says about itself: *'the key to any exchange is TRUST'* and *'insurance is never a one size fit all — it is always custom made.'* AGI's stated aim is to be a trusted partner by providing simple, honest yet adequate risk coverage for both personal and business needs.
The product range covers the everyday essentials of general insurance. On the road, AGI handles **private motor vehicle** and **commercial motor vehicle** insurance. Beyond driving, there is **personal accident** cover, **business and personal travel** insurance, **home insurance** and **maid insurance**, plus an 'Other Quotations' channel for anything that does not fit neatly into those boxes. Each product has its own online quote form, and the promise is the same across the board: fill it in, and the friendly staff will get back to you as soon as possible.
The private motor quote form is deliberately detailed. It captures your choice of coverage — Comprehensive, Third Party Only, or Third Party Fire & Theft — along with the vehicle number, whether the policy is a new purchase or renewal, off-peak car status and private hire use. On the proposer side it asks for NRIC details, date of birth, licence passing date, previous insurer and no-claims discount (from 0% up to 50%), plus any claims or driving suspensions in the past three years. AGI has advertised promotional discounts for first-time car owners and renewals, calculated off the basic premium excluding GST, so it is worth asking what applies when you enquire.
Commercial motor quotes follow a similar logic but for companies: the form asks for the business name, vehicle make and model, previous insurer, NCD and claims experience. The site has promoted savings of up to 30% on new car motor insurance for both private and commercial vehicles, again expressed off the basic premium excluding GST.
AGI adds extras on top of the policy itself. Motor customers have been offered an exclusive **tokidoki ez-link card** with their motor insurance purchase, and a **windscreen excess waiver** applies if windscreen repairs are carried out at Glazity Auto. Both offers carry terms and conditions, so confirm the details with the team when you enquire.
One thing that sets AGI apart is how embedded it is in the local motoring scene. The company sponsors a broad roster of car clubs and communities, including the Sports Car Club Singapore, Road Sense, Mercedes-Benz Owners Singapore, the BMW Car Club Singapore, BMW.SG, the P9 Club for Porsche owners, M Club Singapore, SG Merc, the Singapore Honda Club, Car Bike Plates and Edu Torque, alongside partners such as ZHNG TV, Glazity Auto and Lynlex. It also organises **Breakfast Drives**, which enthusiasts can sign up for through the website — a sign that this broker sees its customers as fellow drivers rather than just policy numbers.
Every product page leads with a quote form, and a little preparation makes the process faster. For motor insurance, have the vehicle number, your NRIC and licence passing date, your no-claims discount and your claims history ready. Supporting documents — a renewal notice, log card or driving licence — can be attached to the form; multiple files should be zipped, with a maximum size of 10MB. AGI notes that the accuracy of a quotation premium relies entirely on the information provided, so full and honest disclosure matters.
The company, registered under Co. Reg. No. 201610162R, also publishes a privacy policy underscoring its commitment to protecting personal data. Contact is straightforward: call **(65) 6803 8751**, fax (65) 6803 5761, or email **[email protected]**. Whether you are insuring a first car, a company vehicle, a family trip or a helper's employment, AGI's pitch is the same — custom-made cover delivered with trust.