Prudential Singapore is a major life insurance and financial services provider, offering a broad range of health protection, life protection, wealth accumulation and legacy planning solutions. The company positions itself around "We Do" pillars covering health, wealth and family, alongside dedicated priority programmes for different customer segments.
Products span health insurance (including the well-known PRUShield medical plan), life insurance (whole life, term life, maternity and mortgage protection), wealth accumulation (savings, retirement, investments and funds), and legacy planning solutions such as PRUApex Legacy Index and PRULifetime Income Plus. The company also supports Supplementary Retirement Scheme (SRS) planning and offers priority programmes including Ascend, OPUS, PURSUE and PRUVibes for eligible customers.
Prudential Singapore's advisory network has been recognised industry-wide, with 13 recipients from Prudential Singapore honoured at the Million Dollar Round Table Culture of Excellence Awards 2025, a global award recognising agency and financial advisory leaders who exemplify international standards of excellence in life insurance and financial services. Customers can manage policies through the PRUServices online portal, make claims and payments, and reach the company through PRUCustomer Line, live chat or an assigned PRUAdviser.
Prudential Singapore offers a comprehensive suite of insurance and financial planning solutions, built around the company's "We Do" philosophy covering health, wealth and family. From health protection to legacy planning, the company aims to support customers across every major life stage, backed by a network of financial advisers and a growing suite of digital tools.
At the core of Prudential Singapore's offering is health protection, including its well-known PRUShield medical plan, described by the company as "health coverage that shelters you, just like home." Beyond medical coverage, the health protection range extends to accident and critical illness insurance. On the life protection side, products span whole life, term life, maternity and mortgage insurance, including PRUActive Life V, a whole life plan offering multiplied coverage and comprehensive critical illness protection.
For customers focused on growing and protecting wealth over time, Prudential Singapore offers savings, retirement, investment and fund solutions. PRUVantage Wealth III is positioned as "the wealth plan that stays on course," while PRUIndex Lifetime Income is designed to build monthly income backed by growth potential and guaranteed payouts. Customers can also incorporate Supplementary Retirement Scheme (SRS) planning into their overall wealth strategy.
For those planning further ahead, Prudential's legacy planning range includes PRUApex Legacy Index, described as "a bespoke Indexed Universal Life plan" designed to grow and shape an enduring legacy, alongside PRUVantage Legacy Index, the PRULife Vantage Achiever Prime Series, and PRULifetime Income Plus — giving customers multiple ways to structure wealth transfer across generations.
Prudential Singapore's advisory force has received notable industry recognition, with 13 recipients from Prudential Singapore honoured at the Million Dollar Round Table Culture of Excellence Awards 2025 — a global award recognising agency and financial advisory leaders who exemplify international standards of excellence in the life insurance and financial services industry.
Prudential Singapore has invested in digital customer experience through PRUServices, described as "an enhanced and secure online portal, designed to make policy management simpler." Customers can also access PRURewards, file claims, manage payments, and use tools like PRUDiscovery. For direct support, the company offers a PRUCustomer Line, along with Live Chat access to Customer Service Specialists for real-time assistance, available Mondays to Fridays from 9am to 5pm, excluding public holidays.
Prudential also maintains priority programmes — Ascend, OPUS, PURSUE and PRUVibes — offering tailored privileges and services to eligible customers, alongside PRUPanel Connect and a network of PRUAdvisers for personalised financial planning support.
Prudential Singapore has flagged ongoing scam calls involving individuals impersonating Prudential staff or Financial Representatives, and encourages customers to stay vigilant and protect their personal information via its PRUSecurity resources. The company has also been transitioning customers away from cheque payments in favour of e-payments, in line with Monetary Authority of Singapore initiatives, reflecting its broader move toward more secure, digital-first customer service.