Established in 1994, Kimage is a boutique hair salon chain in Singapore built on the belief that an individual's personality can be amplified through the craft of hairdressing. The group operates outlets across Singapore — including Northpoint City, Parkway Parade, Tampines, Toa Payoh, Marina Square, Tiong Bahru Plaza, Lot 1 Shoppers Mall and Bukit Panjang Plaza — with its head office and hairdressing school based at Marina Square.
Kimage's hairdressing school holds EduTrust certification from the Singapore Committee for Private Education, a first for a hairdressing school in Singapore. The brand's philosophy centres on customer individuality, with stylists trained to build hairstyles around a client's personality through relationship and trust, guided by a stated vision to be the hair professionals Singapore turns to.
Services span senior and junior stylist cuts, keratin treatment, scalp treatment, hair colour treatments and hair perms, alongside broader categories including classics, treatments, hair colouring, hair perming and straightening. Kimage also offers gift cards, valid at any outlet islandwide, along with other privilege card programmes for regular customers. Client reviews frequently highlight specific stylists by name, with customers praising attentive, patient service and strong communication about hairstyle options before committing to a cut or colour.
Kimage has been part of Singapore's hairdressing scene since 1994, growing into a boutique hair salon chain built on a simple guiding belief: that a person's individuality can be amplified through the craft of hairdressing. Today, the group operates outlets across the island, including Northpoint City, Parkway Parade, Tampines, Toa Payoh, Marina Square, Tiong Bahru Plaza, Lot 1 Shoppers Mall and Bukit Panjang Plaza, with its head office and hairdressing school based at Marina Square.
Kimage's stated philosophy has always centred on customer individuality. The brand's approach is to build genuine relationships and trust with clients, using that understanding to craft hairstyles that fit each person's personality and style, rather than applying a one-size-fits-all technique. This philosophy is reflected in the group's stated brand vision — to be the hair professionals that Singapore turns to — and its mission to bring global standards and consistency to its hair services.
What sets Kimage apart is its investment in training: the group operates its own hairdressing school, which holds EduTrust certification from the Singapore Committee for Private Education — a first for a hairdressing school in the country. This reflects a broader emphasis on developing stylists within a structured service philosophy, rather than relying solely on external hires.
Across its outlets, Kimage offers a full range of hair services, including cuts and styling from both senior and junior stylists, keratin treatment, scalp treatment, hair colour treatments, and hair perms, organised more broadly into classics, treatments, colouring, perming and straightening categories.
Client reviews for Kimage frequently single out individual stylists by name. One client praised stylist Kelly Foong for attentive, patient service that delivered exactly the haircut they wanted, while a long-time client of the Tiong Bahru outlet described stylist Chris Tan as meticulous, with the rest of the team attentive and friendly — while recommending booking online, especially during peak hours. Other reviewers highlighted stylists Derrick and Sean for taking the time to understand hair concerns, offering clear recommendations with photo examples, and delivering cuts and colours that suited their face shape and skin tone. Across reviews, clients consistently point to clean, updated interiors, comfortable seating, and a consistent standard of service.
For regular clients, Kimage has offered privilege card programmes over the years, including prepaid packages offering discounts on hair services (though these specific packages are no longer available for new purchase, existing holders can still use them). Currently, Kimage offers a loadable Gift Card, starting from a minimum value of $10, which can be used at any Kimage outlet islandwide and is valid for one year from the date of purchase — though it isn't valid at the hairdressing school or for Junior Stylist services. The group also runs a Care Card and Edge Card programme for its clients.
With outlets spread across Singapore's north, east, west and central regions, Kimage makes it straightforward for clients to find a convenient location. Appointments can be booked directly through the Kimage website, and the group's head office at Marina Square is open Monday to Friday from 10am to 6pm, closed on weekends and public holidays.