I Sel-Fish is a hawker stall inside Kopitiam @ Northpoint City, a food court in Northpoint City (North Wing) on Yishun Avenue 2. It's one of many stalls operating under the Kopitiam brand, part of the FairPrice Group's network of coffee shops, food courts and hawker centres across Singapore.
The stall's popular food is grilled fish, and it sits alongside a wide mix of other stalls in the same food court — from Indian cuisine and Hong Kong roast to porridge, dumplings and mala xiang guo — making it an easy stop for a group with different tastes.
Being part of the Kopitiam network, the stall is also tied into the FairPrice Group app, which offers savings and perks that can be used across Kopitiam-run outlets.
Tucked into the basement level of Northpoint City's North Wing in Yishun, I Sel-Fish is a hawker stall operating within Kopitiam @ Northpoint City — one of the many food courts run under the Kopitiam brand, part of Singapore's FairPrice Group.
As the name playfully suggests, I Sel-Fish has made grilled fish its calling card. It's listed as the stall's popular food, and for anyone browsing the food court looking for something fish-focused rather than the usual noodle or rice stalls, it's the stall to head to.
Grilled fish as a hawker dish tends to reward stalls that get the basics right — fresh fish, a proper char, and a marinade that holds up under the grill — and it's the kind of dish that works equally well as a quick solo meal or shared across a table.
One of the practical upsides of a stall like I Sel-Fish being inside Kopitiam @ Northpoint City is the sheer variety sitting around it. The same food court is home to stalls covering Indian cuisine, King Grouper fish soup, Pepper Lunch Express, Hong Kong-style food, Guan Chee HK roast, Teochew porridge and mixed veg rice, Yuen Kee dumplings, mala xiang guo, Soup Lodge, Taiwanese cuisine, and several others.
That spread makes the food court a genuinely easy option for groups with different cravings — one person can go for grilled fish while others head to roast meats, porridge or a bowl of mala, all within the same space. It also means a visit doesn't have to be a one-dish decision; there's room to mix and match across stalls in a single trip.
I Sel-Fish keeps consistent hours, open from 7am to 10pm every day. That kind of daily window covers breakfast right through to a late dinner, which suits a food court stall well — it's there whether you're grabbing something early on the way out or settling in for a proper evening meal.
Being based in Northpoint City's North Wing also means it's easy to reach for anyone already in Yishun for shopping or errands, without needing to plan a special trip just for the food.
As part of the Kopitiam brand — which spans not just Kopitiam-branded outlets but also Bagus, Bagus Food Hall, Cantine, food courts, coffeeshops, hawker centres, Lau Pa Sat and Food Folks locations across Singapore — I Sel-Fish benefits from the broader FairPrice Group ecosystem. That includes the FairPrice Group app, which offers savings and Kopitiam-specific perks that can be applied when eating at outlets like this one.
For anyone new to the Kopitiam network, it's worth knowing that a single visit to a food court like Northpoint City isn't just about one stall — the app-based perks and the sheer stall variety are designed to make repeat visits, and mixing between stalls, part of the appeal.
If grilled fish is what you're after in Yishun, I Sel-Fish is a straightforward, no-fuss option inside a food court that's otherwise built for variety. Long daily hours mean there's rarely a bad time to drop by, and being one stall among many at Kopitiam @ Northpoint City means it's easy to pair a meal here with something else from a neighbouring stall if the mood calls for it.