BIKE31 is an online cycling gear retailer built around the tagline "Ride Safer. Ride Better." The store stocks a wide catalogue of cycling equipment spanning its own BIKE31-branded products alongside a roster of established cycling brands, including Birzman, Darevie, GT85, HT, Inspire, iWA, KPLUS, Magicshine, Mcycle, Moon, Navihood, NUVO (n+1), and OnGuard.
The range is organised into clear categories for riders: helmets for adults and kids (plus helmet accessories), cycling apparel including jerseys, bib shorts, skin suits, arm sleeves, eyewear, headwear, gloves, socks and cycling shoes, and a full lighting range covering front lights, rear lights, light accessories and cycle meter mounts.
Security and storage are also well covered, with a locks category spanning U-locks, foldable locks, chain locks, cable locks, disc lock-alarms, a Neon Series padlock range, and a lightweight series, alongside carriers such as handphone holders, triathlon gear, bike bags, pouches, multi-purpose bags, tool bottles, water bottles and bottle cages.
For maintenance, BIKE31 offers an extensive tools range - air pumps and CO2 inflators, bike stands, brake and cable tools, chain and cassette tools, crank and BB tools, lubricants and cleaners, multi-tools, tool boxes, wheel and tyre tools, and wrenches and torque tools - plus a smart gear section covering bike cameras, bike computers and smart lights, and a general accessories range including bells, kickstands, protective gear and spare parts. The site also runs a rotating "Cyclist's PROMO Picks" collection of promotional items.
For riders looking to kit themselves out from head to wheel, BIKE31 positions itself as a comprehensive online source for cycling gear, built around a simple guiding line: "Ride Safer. Ride Better." Rather than specialising in a single product type, the store has grown into a broad catalogue spanning safety equipment, apparel, tools, and smart accessories.
BIKE31 sells its own house-branded products alongside a curated selection of established cycling names. The brand lineup includes Birzman and iWA for tools and pumps, Darevie for cycling apparel, GT85 and Magicshine for lubricants and lighting, HT for components and pedals, Inspire, KPLUS for helmets, Mcycle, Moon for lights, Navihood, NUVO (n+1), and OnGuard for locks. That range gives shoppers a mix of dedicated specialist brands rather than a single generic house line.
Given the site's own "Ride Safer" framing, it's no surprise that helmets and lights get their own dedicated sections. The helmet range covers adult and kids' options, along with helmet accessories, while the lighting category is split into front lights, rear lights, light accessories, and cycle meter mounts - the kind of setup a commuter or road cyclist would need to stay visible in low light.
The apparel section covers the essentials of a cyclist's wardrobe: jerseys, bib and shorts, full skin suits for racing, plus t-shirts, arm sleeves, eyewear, headwear, gloves, socks, and cycling shoes. It's a fairly complete kit list for anyone building out a proper riding wardrobe rather than shopping piece by piece.
BIKE31's locks range is notably deep, running from standard U-locks through foldable, chain and cable locks to disc lock-alarms, a Neon Series padlock line, and a dedicated lightweight series for riders who don't want to carry extra weight. On the carrying side, the store stocks handphone holders, triathlon-specific gear, bike bags, pouches, multi-purpose bags, tool bottles, water bottles and bottle cages - practical additions for longer rides.
For maintenance and upkeep, BIKE31's tools category is extensive: air pumps and CO2 inflators, bike stands, brake and cable tools, chain and cassette tools, crank and BB tools, lubricants and cleaners, multi-tools, tool boxes, wheel and tyre tools, and wrenches and torque tools. The smart gear section adds bike cameras, bike computers, and smart lights for riders wanting more data or documentation on their rides, while a general accessories category rounds things out with bells, kickstands, protective gear, and spare parts.
BIKE31 also runs a "Cyclist's PROMO Picks" collection, a rotating selection of promotional items for shoppers looking for a deal across the wider catalogue.
For questions about products, orders, or anything else, BIKE31 provides a dedicated Contact page accessible directly from the site's main navigation.