Bikemart SG is an independent bicycle shop at 140 Sims Ave in Geylang, Singapore, serving road cyclists, gravel riders and racers. What sets it apart is a website that runs on real-time store inventory — the catalogue at bikemartsg.com reflects what is actually on the shop's shelves — and a commitment to nett pricing, with no hidden fees on any purchase.
The range is broad. Bicycles span complete bikes and framesets from Wilier Triestina and Giant, plus a dedicated Tavelo frameset line including the Grow race gravel frame. The components catalogue goes deep: groupsets from L-Twoo, Shimano and SRAM, bearings, bottom brackets, brakes, power meters, saddles and finishing parts, alongside carbon wheelsets from Elitewheels and No6 and tyres from Pirelli, Continental, Michelin and Schwalbe.
Beyond the bike itself, Bikemart stocks Maurten sports nutrition, a Skin Care section for anti-chafe protection, cycling apparel, accessories from bike computers to pumps and indoor trainers, and a full Bike Care shelf of cleaners, lubricants and tools. A Current Promos page highlights ongoing deals, while the Preorders category takes reservations for in-demand kit.
Bikemart SG sits on Sims Avenue in Geylang, one of Singapore's most recognisable neighbourhoods, and has built its name on a simple promise: a bike shop where the shelves and the website always agree. Its online storefront runs on real-time store inventory, so an item showing in stock at bikemartsg.com is genuinely sitting in the shop. Just as refreshingly, every price is nett — the figure you see is the figure you pay, with no hidden fees added at the counter. For riders used to surprises at checkout, that kind of transparency is half the appeal.
Bicycles span complete bikes and framesets from Wilier Triestina — the Italian marque the shop knows well enough to devote an entire page to — together with complete bikes from Giant and a dedicated Tavelo frameset line that includes the Grow race gravel frame. Around those frames sits an unusually deep parts catalogue: wireless electronic groupsets from L-Twoo beside Shimano and SRAM components, bearings and bottom brackets from CeramicSpeed and BBInfinite, power meters from Favero, Magene and XCADEY, and finishing kit from Fizik, Ritchey and Zipp.
The Wheels & Tyres section is a destination in itself, covering carbon wheelsets from Elitewheels and No6 — including the A3RO tri-spoke front wheel and the G45R aero gravel wheelset — plus tyres, inner tubes, sealants, thru axles and rotors from Continental, Pirelli, Michelin, Schwalbe, Maxxis and Vittoria. If it bolts onto a road or gravel bike, chances are a category exists for it.
The shop's affinity for Wilier runs deep enough that its site carries a dedicated About Wilier page, placing the brand's road bikes and framesets at the heart of the Bicycles category. Yet the shelves stay democratic: a rider after a Giant complete bike, a Tavelo gravel frame or a single Shimano Di2 cable plug tool gets the same real-time stock view.
Racing is not only about hardware. Bikemart stocks Maurten sports nutrition — Gel 100 and Gel 160, Drink Mix 160 and 320, caffeinated Caf 100 variants, plus bottles, drink and gel flasks and money-saving fuel bundles — for riders who take training days and race days seriously. The nutrition shelf reaches further to Tailwind Nutrition and SaltStick, and a Skin Care section covers anti-chafe protection. Over on the Bike Care shelves sit degreasers, chain lubricants, wax additives and cleaning tools from Muc-Off, SILCA, Finish Line and Park Tool.
Accessories fill out the rest of the ride: Garmin and Wahoo bike computers, Magicshine lights, HJC helmets, pumps, indoor trainers, racks, bags and bottle cages, alongside cycling apparel.
Because the site mirrors live inventory, a little preparation pays off. Check bikemartsg.com before heading down, shortlist with the wishlist, and use the brand and price filters to navigate a very deep catalogue. The Current Promos page collects ongoing deals, and a Preorders category takes reservations for sought-after kit such as L-Twoo ERX electronic groupsets and the Tavelo Grow gravel frame.
For anyone building a bike from the frame up, the path is clear: pick a Wilier or Tavelo frameset, then spec a groupset, wheelset and finishing parts category by category, with components spanning everything from pulley wheels and chains to saddles and bar tape.
Bikemart SG has quietly become a fixture for cyclists in Geylang and beyond by stocking what riders actually need — from heritage framesets to the humble cable ferrule — while keeping the buying experience honest. Whether your bike needs a full rebuild or just a fresh bottle cage, the shop at 140 Sims Ave is worth the trip.