Hup Leong Company, known as "The Bicycle People," is a bicycle shop in Singapore that has served cyclists for 55 years since 1968, growing into a leading wholesale and retail bicycle business. The shop carries major cycling brands including Cannondale, Merida, Colnago, Crankbrothers, Selle Italia, Stan's, NiteRider, Shimano and Cane Creek, alongside other brands and a pre-loved (second-hand) bike section. Beyond retail, Hup Leong offers bike consultations, regular bike checks, and servicing and maintenance, positioning itself as a one-stop bicycle shop for enthusiasts and newcomers alike.
The shop has been named among the Top 7 Bicycle Shops in Singapore by Mirchelley Muses, and customer reviews consistently point to knowledgeable, friendly staff who provide expert advice without hard selling — from quick roadside-style fixes to detailed guidance on bike fit and setup. Hup Leong operates from Chin Swee Road, offers a 50% trade-in policy, and provides doorstep delivery for orders over S$610 within Singapore. The business is also looking to expand its team and welcomes applications from parties interested in becoming a dealer for the brands it carries.
On Chin Swee Road in Singapore, Hup Leong Company has been serving the cycling community for 55 years, tracing its roots back to 1968. Known as "The Bicycle People," the shop has grown from its beginnings into a leading wholesale and retail bicycle business, carrying a lineup of established brands and offering the servicing expertise to back them up.
Hup Leong stocks bikes and components from Cannondale, Merida, Colnago, Crankbrothers, Selle Italia, Stan's, NiteRider, Shimano and Cane Creek, alongside a selection of other brands. Cannondale's SuperSix EVO road bike range is a highlight, including the top-tier LAB71 Series 0 carbon construction, engineered with a special carbon fiber and nano-resin layup to achieve exceptional strength and stiffness at low weight. The CAAD13 offers a high-performance aluminum alternative for road riders. On the gravel side, Merida's Silex is positioned as a bike built for adventure, whether that's multi-day bikepacking or simply taking the scenic route to work.
Beyond complete bikes, the shop carries Crankbrothers pedals — recognised with Design & Innovation Awards as some of the highest-performing products in the bike industry, valued for being both sleek and highly durable under daily off-road use. Cane Creek accessories and components are also available for bespoke customisation, letting riders fine-tune comfort and fit across their setup.
For those looking for a more budget-conscious entry into cycling, or simply searching for a specific used model, Hup Leong also maintains a Pre-Loved section offering second-hand bicycles.
What sets Hup Leong apart, according to its customers, isn't just the range of bikes on the floor — it's the service. The shop offers bike consultations, regular bike checks, and full servicing and maintenance, and reviewers repeatedly describe staff as knowledgeable and helpful, offering expert advice without any hard selling. One customer recounted having a bike wheeled in after it suddenly stopped working mid-ride, and having the problem fixed quickly and kindly on the spot. Another described a Christmas Eve visit where staff helped resolve a tyre and inner tube issue and explained how to correctly match inner tube measurements to tyre size.
Hup Leong has been named among the Top 7 Bicycle Shops in Singapore by Mirchelley Muses, a distinction that lines up with the pattern in its customer reviews — service tailored to the individual rider, whether a first-time buyer or someone upgrading to a high-end LAB71 build. Reviewers also highlight transparent communication, including WhatsApp updates during servicing and clear outlines of costs before work begins.
Hup Leong is located at Blk 51 Chin Swee Road, easily reached by bus, a short walk from Chinatown MRT, or by car with parking available in the Blk 51 multi-storey carpark, which is convenient for loading and unloading bicycles. The shop is open Monday to Saturday from 11am to 6:30pm and closed on Sundays and public holidays. For larger purchases, doorstep delivery is available for orders over S$610 within Singapore, and the shop also offers a 50% trade-in policy for customers looking to upgrade their current bike.
Whether visiting for a full bike fitting, a quick repair, or simply to browse the latest Cannondale and Merida releases, Hup Leong's decades of experience and consistently positive service reputation make it a long-standing fixture of Singapore's cycling scene.