The Cake Shop at #B2-K22 City Square Mall is the Kallang outpost of a brand that bills itself as Singapore's #1 celebratory cakes and pastries brand. Open every day from 10:30am to 8:30pm, this basement counter is where nearby families pick up birthday cakes, order custom centrepieces and sort out party supplies in one stop.
Rather than a single bakery line, The Cake Shop describes itself as a collective of cake brands and theme shops — a one-stop destination for milestone moments. Its collections map onto the full calendar of celebrations: gender reveals and baby showers, sweet sixteens and 21st birthdays, wedding cakes for the big day, and longevity cakes for beloved parents and grandparents. There is also a generic celebration range for last-minute parties, children's themed designs, corporate cakes for workplace occasions, a dedicated eggless line and a partywares section.
Custom work is at the heart of what they do. Customers choose flavours, fillings and frostings, and the shop's pastry chefs translate the brief into a finished design — consultations for custom cakes are free. The brand emphasises premium components, from dairy to fine chocolates, so the cake tastes as good as it looks.
Practicalities are handled too: The Cake Shop specialises in last-minute orders and delivers island-wide across Singapore, with complimentary delivery on orders above $150. Its promise, in the brand's own words, is Delivering Happiness.
The Cake Shop on the B2 level of City Square Mall is the kind of shop most Kallang residents end up visiting a few times a year — the week before a child's birthday party, ahead of a grandparent's longevity dinner, or the Friday afternoon when a colleague's farewell nearly slipped everyone's mind. The brand behind the counter calls itself Singapore's #1 celebratory cakes and pastries brand, and this store is one of its showrooms, open every day from 10:30am to 8:30pm.
Rather than a single bakery line, The Cake Shop describes itself as a collective of cake brands and theme shops — a one-stop destination for milestone moments. Its collections map neatly onto Singapore's calendar of celebrations: gender reveals and baby showers for new families, sweet sixteens and 21st birthdays, wedding cakes for the big day, and longevity cakes for beloved parents and grandparents. There is a generic celebration range for last-minute parties, children's themed designs, corporate cakes for workplace milestones, and a partywares section so decorations can be sorted in the same trip as the cake.
The house philosophy is summed up in the brand's two-word promise: Delivering Happiness. Every cake and pastry, the company says, is curated and customised to match the party theme and create lasting memories.
The Plushie Series is the current crowd-pleaser — in the brand's words, Singapore's cutest cake collection. Each cake is shaped like a kawaii character with a signature smiley face and little Oreo "feet," the kind of cake that gets photographed before it gets cut. Photo Print Cakes are the long-running best seller, turning a picture of the guest of honour into an edible centrepiece.
Some of the shop's most meaningful work is also its most traditional. Longevity cakes — a staple of milestone birthdays for elders — get their own dedicated collection, as do wedding cakes, where the emphasis is on elegant classics. For guests with dietary needs there is a dedicated Eggless range, meaning an egg-free diet doesn't mean missing out on the party cake. Pastryco Desserts rounds out the sweeter side of the counter, and a corporate range covers workplace celebrations.
Beyond the display chiller, The Cake Shop operates as a custom cake studio. "You dream it, we bake it" is the pitch: customers choose flavours, fillings and frostings, and the shop's pastry chefs — described in-house as artists — translate the brief into a finished design. Consultations for custom cakes are free, and the shop highlights its use of premium components, from dairy to fine chocolates, so the finished cake tastes as incredible as it looks.
Practicalities are handled too. The brand specialises in last-minute orders and delivers island-wide across Singapore, with complimentary delivery on orders above $150. Enquiries can be made in person at the counter, over WhatsApp at +65 9662 0303, or through the website's contact form, to which the team replies within three business days.
The branch sits at #B2-K22 City Square Mall, 180 Kitchener Road, in the basement of the mall on the Farrer Park side of Kallang. With hours of 10:30am to 8:30pm daily, it works for both planned pickups and same-day emergencies. Whether you leave with a smiling Plushie cake, a photo print centrepiece or a sketch for a wedding design, the idea is the same: every celebration deserves to be joyful.