Paris Baguette is an international bakery founded in 1988, born from a love of bread and a passion for quality, following a history of commitment and innovation aimed at delivering an honest taste. In Singapore, the brand operates multiple outlets offering bread, cakes, sandwiches, coffee and Korean café-inspired treats, and is Halal-certified.
The bakery's range spans its Paran Label line of simple, honest breads, whole and sliced cakes, sandwiches, hot and iced coffee, and a rotating selection of Korean-inspired items such as gimbap-style pastry wraps and chewy mochi buns. Paris Baguette also runs an online catering service with islandwide delivery across Singapore, alongside gift cards for customers wanting to share the bakery with others.
Customers can join PB Rewards, a free, cardless loyalty programme that lets members earn "Baguettes" on in-store purchases and redeem them for rewards, with additional perks for birthdays, referrals, and a higher Gold membership tier for bigger spenders.
Paris Baguette describes itself as an international bakery founded in 1988, born from a love of bread and a passion for quality. The brand frames its identity around a history of commitment and innovation in pursuit of an honest taste, and in Singapore that translates into a network of outlets serving bread, cakes, sandwiches, coffee, and a rotating lineup of Korean café-inspired treats. The bakery is also Halal-certified, a detail highlighted directly on its own site.
At the core of Paris Baguette's offering sits its Paran Label line, described as simple, honest breads made for the rhythm of everyday life. The lineup includes a Rustic Multiseed loaf built on hearty wholegrain goodness with added probiotics, a Multigrain Rye packed with seeds and grains for a nutty bite and a high fibre and protein content, and an Oat Softness loaf that's gentle and fluffy while still fibre-rich.
Cakes are another major part of the range, spanning a Dark Choco Pistachio whole cake, a Strawberry Fresh Cream Cake, and a Fresh Strawberry Yogurt Cake, alongside a Strawberry Bingsoo Cake drawn from the brand's Korean café-inspired lineup. On the savoury side, there's a Chicken Ham & Egg Tartar Sandwich, while the coffee menu includes a Café Latte and a Milk Cream Iced Americano.
Paris Baguette has been rolling out a Korean-inspired lineup across selected markets, including Singapore. This includes spicy Gimbap Pastry Wraps and Korean Chewy Mochi — soft, chewy mochi balls filled with a smooth cream cheese centre — alongside the Strawberry Bingsoo Cake mentioned above. The brand frames these as bringing "Korean café favourites" to its regular offering, blending savoury bites with sweet treats.
Beyond the in-store range, Paris Baguette runs an online catering service with islandwide delivery across Singapore, and currently offers a 10% discount on a first catering order using the promo code WELCOME10OFF. For customers wanting to share the bakery with someone else, Paris Baguette also offers gift cards.
Paris Baguette's loyalty programme, PB Rewards, is free to join and doesn't require a physical card. Anyone aged 13 and above with a valid mobile number and email can sign up through the PB Rewards portal. Upon joining, members are automatically placed in the Blue tier, which includes a welcome reward of 1-for-1 on any drink after their first transaction, and birthday perks — a free sliced or short cake with a minimum $10 spend, plus 1.5x Baguettes earned on the first transaction of their birthday month.
Members earn Baguettes, the programme's base currency, at a rate of 3 Baguettes per $1 spent — but only on in-store purchases; purchases through delivery apps, the Catering eShop, or Online Flash Deals don't qualify. Baguettes can be redeemed for rewards through the PB Rewards portal, though they can't be exchanged for cash, and they expire 12 months after being earned.
After spending a total of $350 within a 12-month membership cycle, Blue members are automatically upgraded to Gold, unlocking a free Royal Pudding as a tier-upgrade reward, plus enhanced birthday perks: a free sliced cake, double Baguettes on the first birthday-month transaction, and 15% off the dine-in menu at selected stores.
The programme also includes a referral scheme — members who refer a friend receive a $2 voucher once the referee signs up and makes their first purchase, while the referee gets a 50% off voucher for a sliced or short cake. PB Rewards can be used at most Paris Baguette outlets in Singapore, though it excludes outlets at Singapore Changi Airport and Jewel Changi Airport, and is only applicable within Singapore.
With outlets spread across Singapore, Paris Baguette positions its Location page as the place to find the nearest store, while its Products page keeps an updated view of what's currently available in bakery, cake, sandwich and beverage form.