Paris Baguette is an international bakery founded in 1988, born from a love of bread and a passion for quality, with a stated history of commitment and innovation aimed at delivering an honest taste. In Singapore, Paris Baguette outlets are Halal certified, and the brand offers dine-in, takeaway, delivery and catering across the island.
The bakery's range spans classic café staples like lattes and iced Americanos, whole cakes and sandwiches, alongside a Korean café-inspired lineup featuring spicy Gimbap Pastry Wraps, a fluffy Strawberry Bingsoo Cake, and chewy Mochi Buns, all part of a collection now available across selected markets worldwide. Paris Baguette also carries the Paran Label, a range of simple, honest breads made for everyday life, including wholegrain and fibre-rich loaves with added probiotics.
Customers can join PB Rewards, a free, cardless loyalty programme that earns Baguettes on purchases, unlocking perks like a welcome reward, birthday treats, and additional benefits at the Gold tier. Paris Baguette also offers gift cards, catering with a first-order discount, and franchising opportunities in Singapore.
Paris Baguette traces its roots back to 1988, founded as an international bakery born from a love of bread and a passion for quality. The brand describes its history as one of commitment and innovation, built around delivering an honest taste that, as they put it, makes the world a happier place. In Singapore, Paris Baguette outlets are Halal certified, making the bakery accessible to a wide range of customers across the island.
One of the more recent additions to the Paris Baguette menu is a Korean café-inspired collection, introduced under the greeting "안녕 Annyeong." The lineup includes spicy Gimbap Pastry Wraps, a fluffy Strawberry Bingsoo Cake, and irresistibly chewy Mochi Buns, all now available across selected markets worldwide. Among these, the Korean Chewy Mochi has been highlighted as a standout "Good Bread Everyday" pick: soft, chewy mochi balls filled with a smooth cream cheese centre, delivering a rich and comforting bite that's simple, satisfying, and made to be enjoyed any day of the week.
Alongside its café offerings, Paris Baguette carries the Paran Label, a range built around simple, honest breads made for the rhythm of everyday life. The Rustic Multiseed loaf offers hearty wholegrain goodness enhanced with added probiotics, delivering deep flavour and beautiful texture. Multigrain Rye is packed with seeds and grains for a nutty bite, rich in fibre and protein for wholesome nourishment. The Oat Softness loaf rounds out the range with a gentle, fluffy texture, also enriched with added probiotics and fibre-rich grains.
Beyond the Korean-inspired and Paran Label items, Paris Baguette's broader menu includes café staples like a Café Latte and Milk Cream Iced Americano, alongside cakes such as the Dark Choco Pistachio Cake, Strawberry Fresh Cream Cake, and Fresh Strawberry Yogurt Cake. For a savoury option, the Chicken Ham & Egg Tartar Sandwich rounds out the lineup.
Paris Baguette Singapore runs PB Rewards, a free, cardless membership programme available to anyone aged 13 and above with a valid mobile number and email address. Members earn 3 Baguettes for every $1 spent on in-store purchases at participating outlets (excluding Changi Airport and Jewel Changi Airport locations), with double Baguettes on first purchases of new launches and on the first transaction of a member's birthday month.
New members are automatically enrolled as Blue Members, unlocking a welcome reward of a 1-for-1 drink and birthday perks including a free slice of cake with a minimum $10 spend. After spending $350 within 12 months, members are upgraded to Gold, unlocking a free Royal Pudding, double Baguettes and a free sliced cake on their birthday month, and 15% off the dine-in menu at selected stores. Members can also refer friends through the Referral Programme: referrers receive a $2 voucher, while referred friends get 50% off a sliced or short cake once they sign up and complete their first purchase. Baguettes expire 12 months after being earned.
Paris Baguette also offers online catering with islandwide delivery, with new customers able to use the promo code WELCOME10OFF for 10% off their first catering order. Gift cards are available for those wanting to share Paris Baguette with friends and family, and the brand also offers franchising opportunities for those interested in bringing Paris Baguette to new locations.
With Korean café-inspired treats, everyday Paran Label breads, and a rewards programme built to keep customers coming back, Paris Baguette continues to expand its presence across Singapore, all rooted in a nearly four-decade history of bread-making that began in 1988.