Paris Baguette Chinatown is a branch of the international bakery café chain founded in 1988, born from a love of bread and a commitment to quality, honest-tasting baked goods. The Chinatown outlet offers the brand's full range of breads, pastries, cakes, sandwiches and coffee.
The menu includes a Korean-inspired café lineup featuring items like Gimbap Pastry Wraps, Strawberry Bingsoo Cake, and chewy Mochi Buns filled with cream cheese, alongside signature cakes such as the Dark Choco Pistachio Cake, Strawberry Fresh Cream Cake and Fresh Strawberry Yogurt Cream Cake. The bakery's Paran Label bread range includes wholegrain and seeded loaves such as Rustic Multiseed, Multigrain Rye, and Oat Softness, several enhanced with added probiotics and fibre.
Customers can join PB Rewards, a free, cardless loyalty programme offering Blue and Gold membership tiers with birthday perks, referral rewards, and points ('Baguettes') earned on every purchase, redeemable for treats and discounts across participating Paris Baguette stores in Singapore.
Paris Baguette Chinatown is part of an international bakery café chain founded in 1988, built on a love of bread and a commitment to honest, quality baking. The Chinatown branch carries the full Paris Baguette range, from everyday breads and pastries to cakes, sandwiches and coffee, alongside newer Korean café-inspired additions.
Among the newest additions to the menu is a Korean-inspired lineup featuring Gimbap Pastry Wraps, Strawberry Bingsoo Cake, and Korean Chewy Mochi — soft, chewy mochi balls filled with a smooth cream cheese centre. Described as a 'Good Bread Everyday' pick, the mochi has become a standout item for customers wanting something simple, satisfying and different from the usual bakery case.
Beyond the Korean café range, Paris Baguette Chinatown offers signature cakes including the Dark Choco Pistachio Cake, Strawberry Fresh Cream Cake, and Fresh Strawberry Yogurt Cream Cake. For everyday bread, the bakery's Paran Label range focuses on simple, honest loaves made for daily life — Rustic Multiseed, a hearty wholegrain loaf enhanced with added probiotics; Multigrain Rye, packed with seeds and grains for a nutty bite, high in fibre and protein; and Oat Softness, a gentle, fluffy loaf with added probiotics and fibre-rich grains.
For a quick bite, the Chicken Ham & Egg Tartar Sandwich offers a savoury café option, while the beverage menu includes classics like the Café Latte and the Milk Cream Iced Americano.
Paris Baguette runs a free, cardless loyalty programme called PB Rewards, open to customers dining in or taking away at participating outlets in Singapore. New members are automatically enrolled as Blue tier, earning 3 Baguettes for every $1 spent and receiving a welcome reward of a 1-for-1 drink after their first transaction. Blue members also receive birthday perks, including a free slice of cake with a minimum spend and bonus Baguettes during their birthday month.
Members who spend $350 within 12 months are upgraded to Gold tier, unlocking additional benefits including a free Royal Pudding, double Baguettes and 15% off the dine-in menu during their birthday month at selected stores. A referral programme also rewards both the referrer and their friend when a referred sign-up makes their first purchase.
Paris Baguette also offers online catering with islandwide delivery, including a 10% discount on a customer's first catering order. Combined with its bakery case, café menu, and loyalty programme, Paris Baguette Chinatown offers a well-rounded bakery café experience for the neighbourhood, blending its French-inspired bakery roots with newer Korean café additions.