MICRO red house is a Katong outpost of the Micro Bakery family, housed in the iconic Red House — formerly home to a well-known Katong confectionary and bakery. As demand for Micro's fresh baked goods outgrew its original tiny Serene Centre space, the team found in Red House the perfect extension of Micro's community bakery culture.
Micro is a small batch bakery, committed to producing quality loaves that highlight the best characteristics of the flours and ingredients used, rather than focusing on quantity. Sourdough breads are handcrafted and baked fresh daily, using sustainable whole grain flour and a naturally leavened process that makes the bread flavourful and nutritious.
Each Micro location, including Red House, is designed to have its own individual sense of identity and style while staying true to the brand's original spirit: serving food that is natural, honest and true to its taste, with hospitality treated as seriously as the baking itself.
In the heart of Katong, MICRO red house occupies a building with real local history — the iconic Red House, once home to a well-known Katong confectionary and bakery, now carrying forward a baking tradition under the Micro Bakery name.
Micro's story began in a tiny space at Serene Centre, where the idea was to bake and cook as if doing so in the team's own kitchen — hence the name Micro bakery. The goal from the start was to create a sense of home and belonging for the team, and to serve customers what they genuinely loved, in a simple, unpretentious way. As demand for Micro's fresh baked goods grew, that original tiny space reached its limits, and the team went looking for more room to grow.
That search led to the Red House in Katong, a building with its own bakery heritage as the former home of a Katong confectionary and bakery. For the Micro team, it was the perfect extension of their community bakery culture — a space with history that matched the spirit they'd built from day one. Later, a third location followed in Tiong Bahru, which the team describes as a chance to challenge the status quo, both improving their products and creating new opportunities.
At its core, Micro is a small batch bakery. Rather than chasing volume, the focus is on producing quality loaves that highlight the best characteristics of the flours and ingredients used. Sourdough breads are handcrafted and baked fresh daily, made with sustainable whole grain flour and a naturally leavened process — a slower, more traditional method that results in bread that's both more flavourful and more nutritious than mass-produced alternatives.
Micro's approach to food goes beyond the bake itself. The brand describes its philosophy as keeping things natural, honest and true to their taste, with every shop expected to have its own soul. People are treated as central to that philosophy — it's not just about what's served, but how it's served, with hospitality approached with professionalism, pride and joy whether the order is bread, coffee, or a simple piece of toast. The broader hope is that customers leave each visit with a smile, a connection, or something to think about, with each shop making a small but real impact within its own community.
As Micro has grown across multiple locations, the aim has remained consistent: each shop should carry its own individual sense of identity and style, while staying true to the original spirit the brand was built on. For Red House, that identity is shaped in part by the building's own history as a beloved neighbourhood bakery, giving this particular Micro location a distinct sense of place within Katong.
Beyond walk-in and online orders, the wider Micro Bakery group also offers catering and corporate ordering options, giving businesses and larger groups a way to bring Micro's small batch baking to their own events.
MICRO red house is located at 63 East Coast Road, #01-06, Katong, Singapore. Set within a building with its own bakery history, this Micro location continues a tradition of small batch, naturally leavened sourdough bread, brought to life with the same community-focused spirit that defines every Micro Bakery shop.