Hej Cake is an artisanal cake studio in Singapore's Kampong Glam, built on a simple promise captured in its own words: made fresh to order, every time. From its space on Jalan Sultan, the small team behind Hej Cake designs and bakes celebration cakes, cupcakes, desserts and handmade pastries — more than 50,000 cakes sold and counting, each one meticulously designed for the moment it marks.
The shop is best known for light, fruit-forward cakes built on seasonal produce: a Watermelon, Lychee & Bayberry cake that layers fresh watermelon right into the sponge, a Mango Taro cake, a Roasted Tea Cherry cake, and a mango-and-durian combination folded through perfect pandan chiffon. Customers on Google, where Hej Cake holds a 4.8-star rating from 167 reviews, keep returning to the same themes — consistent quality across different flavours, generous fresh fruit, and sweetness that stays light rather than heavy.
Underneath it all is deliberate sourcing: pure French Elle & Vire whipping cream, Valrhona chocolate and ceremonial-grade Marukyu Koyamaen 'Isuzu' matcha from Kyoto. Even the packaging is part of the experience — cakes arrive with candles, plates, forks and matches, ready for a celebration the moment the box opens.
Hej Cake delivers islandwide across Singapore, with complimentary delivery above S$128, and its studio at 33 Jalan Sultan, #01-01 welcomes visitors every day from 11am to 6pm. Orders and questions are handled quickly via WhatsApp, WeChat or email.
Hej Cake greets you the way its name suggests — warmly, and with something sweet to follow. Based on Jalan Sultan in Singapore's Kampong Glam, this small artisanal bakery has become one of the city's most talked-about cake studios, with more than 50,000 cakes sold and a 4.8-star average across 167 Google reviews. Its tagline, "A Taste of Artisanal Baking", isn't just a slogan: every single cake is made fresh to order, and each one is meticulously designed for the occasion it will mark.
What sets Hej Cake apart is a fruit-forward, lighter style of cake-making that leans on seasonal produce. Customers consistently describe sponges that are light, airy and flavourful in their own right, layered with generous fruit and a balance that never tires the palate.
The Watermelon, Lychee & Bayberry cake has become something of a signature — a genuinely unusual combination where fresh watermelon sits right inside the cake. One reviewer called it one of the most thoughtfully crafted cakes they'd had in a long time, praising how each flavour stands on its own yet comes together without overpowering the others, and noting that bayberry is a taste you rarely find in cakes.
Alongside it are the Mango Taro cake, the Roasted Tea Cherry cake, and a mango-and-durian combination folded through pandan chiffon that drew a delighted verdict from a self-declared durian enthusiast: top-notch durian, simply perfect chiffon, "a match made in heaven". That kind of consistency across very different flavours is the theme that surfaces again and again in reviews — rare, customers say, for any cake shop, and the reason so many first-time buyers quickly make Hej Cake their go-to.
The uncomplicated elegance of the cakes is backed by deliberate sourcing. The cream is Elle & Vire from France — a pure dairy whipping cream prized for its natural milk flavour that stays light and non-greasy. The chocolate is Valrhona, the high-end French house known for intense cocoa aroma and smooth texture. And the matcha is Marukyu Koyamaen's "Isuzu", a ceremonial-grade matcha from Kyoto with a smooth umami profile, gentle bitterness and a naturally vivid green hue.
Hej Cake's thoughtfulness extends well past the cake itself. Orders arrive in the studio's unique packaging with candles, disposable plates, forks and even matches — the small logistics of a celebration handled before you've thought to worry about them. Reviewers mention that the included plates and cutlery are surprisingly high quality, making it easy to carry a cake straight to a party or host at home without hunting for extra tableware.
The full range is shoppable online, organised into Classic Cakes, Cupcakes & Table Cake, Dessert, Handmade Pastries and Add-ons. Fruit cupcakes come in boxes of six — an easy option for office treats, birthdays and gifting — while table cakes are made to order in the studio's meticulous style.
Delivery runs islandwide across Singapore: complimentary for orders above S$128, S$10 within selected time slots, and S$25 if you'd like personalised delivery. Questions are answered on WhatsApp, WeChat or by email, and the team typically replies within a few minutes on chat.
If you'd rather visit, the studio at 33 Jalan Sultan, #01-01 opens every day from 11am to 6pm. New customers can sign up for the newsletter to save $5 on a next purchase, and seasonal flavour launches are announced first to subscribers and on Instagram at @hej.cake.sg.
Whether it's a birthday, a small gathering or an ordinary Tuesday that deserves better, Hej Cake's formula is simple: fresh ingredients, seasonal fruit, restrained sweetness, and a cake designed — genuinely — for this moment.