2112 Bakery began with a small stall in a Kranji industrial canteen selling traditional kueh and comforting local breakfasts. When Covid slowed the world down, a mother-and-daughter duo, including founder Michelle Goh, found joy baking together at home, and what started as kitchen experiments became trays of cookies refined over months of trial and taste-testing. When the founder's own family couldn't stop reaching for the bakes, she decided to share them in small, heartfelt batches.
Today 2112 Bakery is a homegrown Singapore brand known for handcrafted cookies and festive goodies made in small batches to preserve freshness and consistency. Signature items include Pineapple Balls, prized during Chinese New Year for their rich, buttery pastry and slow-cooked pineapple filling; Butter Cookies, valued for their aroma and delicate texture; and Onde Onde Biscuits, which bring a distinct Southeast Asian pandan-coconut flavour profile. The wider bestseller lineup also includes Chocolate Chips Cookies, Cranberry Cookies, and Nutella Cookies.
With over 402 Google reviews and an Excellent rating (verified via Trustindex), customers frequently highlight items such as egg tarts, chicken puffs, cheesecakes, and coffee alongside the bakery's core cookie range, describing the space as a cosy spot to rest after shopping. The bakery is located at 60 Albert St, #02-02 OG Albert, Singapore 189969, beside customer service, with products suited for both personal enjoyment and festive or corporate gifting.
2112 Bakery began humbly, with a small stall in a Kranji industrial canteen selling traditional kueh and comforting local breakfasts. When Covid slowed the world down, a mother-and-daughter duo, including founder Michelle Goh, found joy in baking together at home. What started as simple kitchen experiments soon became trays of cookies, refined over months of trial, love, and plenty of taste-testing.
The story of 2112 Bakery is rooted in the relationship between the founder and her mother — time spent together in the kitchen wasn't just about recipes, but about patience, attention to detail, and expressing care through food. That philosophy still guides the bakery: that good baking comes from sincerity, quality ingredients, and a genuine intention to create something meaningful for others. When the founder's own family couldn't stop reaching for the bakes, the decision was made to share them in small, heartfelt batches.
2112 Bakery is best known today for handcrafted cookies made in small batches to preserve flavour and freshness. Its bestsellers include Chocolate Chips Cookies ($22.90), Cranberry Cookies ($19.90), Ondeh Ondeh Biscuit ($24.90), Nutella Cookies ($29.90), Butter Cookies ($19.90), and the Pineapple Ball ($32.90).
Pineapple tarts hold particular cultural weight — known as ong lai in Hokkien, pineapple symbolises prosperity, and gifting or serving pineapple tarts is believed to usher in wealth and good fortune, especially around Chinese New Year. 2112 Bakery's version is built on a rich, buttery pastry paired with a slow-cooked pineapple jam developed for natural sweetness and aroma, aiming for indulgence without being overpowering. Butter cookies are prized for their rich aroma and delicate texture, while the Onde Onde Biscuit brings a distinctly Southeast Asian flavour profile, blending nostalgic taste with modern baking technique.
With over 402 reviews and an "EXCELLENT" rating via Trustindex-verified Google reviews, customers frequently highlight the chocolate tart, egg tart, siew bao, and chicken puffs (available in Black Pepper, BBQ Satay, and Mushroom), alongside cheesecakes and both Hazelnut Chocolate and Pandan versions of the egg tart. Other standouts mentioned include the Lemon Peach Oolong Tart, Matcha Yuzu Tart, Black Forest Swiss Roll, pistachio swiss roll, and satay puff. Several reviewers also praised the coffee — including the mocha, latte, and iced latte — as a pleasant surprise alongside the baked goods, describing the space as a cosy spot to rest after shopping.
Quality runs through every part of the process — premium butter for a tender, melt-in-the-mouth texture, and pastries baked to be delicate and crumbly while still holding their shape. Products are made in controlled quantities rather than mass-produced, which the bakery says helps preserve consistency and lets each item be enjoyed as intended. This same care extends to packaging, making 2112 Bakery's treats suitable both for personal enjoyment and for corporate or festive gifting — a natural fit for the Chinese New Year season and other celebrations where pastries are exchanged as symbols of warmth and well wishes.
As demand grew organically, 2112 Bakery began attracting broader attention, including brief media features, largely on the strength of its distinctive taste, freshness, and consistency — particularly its pineapple balls and butter cookies. Despite the growing recognition, the brand has stayed focused on its original values of quality, authenticity, and personal connection with customers.
2112 Bakery's café is located at 60 Albert St, #02-02 OG Albert, Singapore 189969, right beside customer service. Reviewers have also described visiting the brand's presence within OG Bugis on Level 2, near the Customer Service counter, describing it as a cosy corner with seating to rest after shopping.
The bakery can be reached by phone at +65 9222 2220 or by email at [email protected], and also maintains a presence on Facebook, Instagram, and YouTube. Today, day-to-day operations are led by the founder's husband, who continues to uphold the original family vision while the brand serves loyal customers and reaches new audiences discovering 2112 Bakery for the first time.