Redemption Gym — known formally as Redemption Strength and Conditioning — is a no-ego athletic training club on Devon Street East in Strandon, New Plymouth. Its coach-led Everyday Athlete Programme is built to make members fitter, faster and stronger through structured, purposeful training rather than guesswork. One programme offers three adaptable pathways — Fitter, Faster and Stronger — so beginners, busy adults and seasoned competitors can train under the same system with sessions shaped to their own goals.
The club was founded by athletes, for athletes, and its programming is built by a national-level strength and conditioning coach with experience in professional sport. Redemption has trained more than 100 professionals and over 500 high school athletes, including New Zealand U21 3x3 representative and 2025 FIBA Youth Nations League gold medallist Dane Bertinshaw, who credits the structure and intent of the programme with carrying straight into his international performance.
New members can preview Week One of the programme online before joining, and the team can be reached by phone, email or the contact form on the website.
Redemption Gym — known formally as Redemption Strength and Conditioning — is a no-ego athletic training club on Devon Street East in Strandon, New Plymouth. The philosophy behind the place is summed up in its own words: train like an athlete, and become one. That doesn't mean the club is only for elite competitors. Quite the opposite — the Everyday Athlete branding exists precisely because the coaches believe ordinary people get the best results when they're given the same structured, purposeful training that athletes receive, minus the guesswork and minus the ego.
At the centre of everything at Redemption is the Everyday Athlete Programme, described by the club as a proven, coach-led training system designed to make you fitter, faster and stronger — without guessing. Every session is written in advance by a coach, so members arrive knowing exactly what they're training and why. There's no wandering between machines wondering what to do next; the plan is already there.
The structure is deliberately simple: one programme, three pathways, real adaptability. Members choose between the Fitter, Faster and Stronger tracks depending on what they want from their training, and the programming adjusts around them. A member rebuilding general fitness, a sprinter chasing speed and a lifter chasing strength can all train under the same system while following sessions shaped to their own goal. That adaptability is a big part of the club's pitch — it's what lets beginners, busy adults, high school athletes and seasoned competitors share the same floor.
For anyone curious but not quite ready to commit, Redemption publishes a preview of Week One of the programme online. Being able to see exactly what the first week of training looks like before signing up is an unusually transparent approach, and it makes the first step a low-pressure one.
The programme wasn't assembled from internet templates. Redemption was founded by athletes, for athletes, and its training is built by a national-level strength and conditioning coach with experience in professional sport. That background shows in the numbers: the club has trained more than 100 professional athletes and more than 500 high school athletes.
Results at the elite end back up the methods. Dane Bertinshaw, a New Zealand U21 3x3 basketball representative and gold medallist at the 2025 FIBA Youth Nations League, prepared for international competition at the gym. "Training at Redemption helped me prepare for international competition," he says. "The structure and intent of the programme carried straight into performance."
Redemption calls itself a no-ego club, and that shapes the culture as much as the programming does. Members are there to work, but the atmosphere is built on encouragement and intent rather than intimidation. Because everyone follows the same coach-led system, newcomers are never left to figure things out alone, and the three-pathway structure means you'll always be training alongside people whose goals look very different from yours — which is exactly the point.
For high school athletes, the club offers a genuine development pathway; more than 500 have come through its programmes. For adults, it's a chance to train with the seriousness of an athlete without needing to be one.
Redemption Gym is located at 477a Devon Street East in Strandon, handy to central New Plymouth. Joining happens through the Everyday Athlete sign-up on the club's website, where new members can start with Week One of the programme. Membership options are set out on the Memberships page.
If you'd rather talk to a person first, the club can be reached on 020 4140 4993 or by emailing josh@redemption.co.nz, and the website's contact form does the same job. Opening hours aren't published on the site, so it's worth getting in touch before your first visit to confirm times.
You can also follow the club on Facebook, Instagram and YouTube, where it shares training content and updates from the floor. Whether you're a high school athlete with representative ambitions or someone who simply wants to get fitter, faster and stronger on a proper plan, Redemption's promise is the same: structured coaching, real adaptability, and a club culture with no room for ego.