A New Plymouth bike shop that has served Taranaki for 60 years, starting on Liardet Street and now in a new store on Devon Street East. Mitchell Cycles is at 477 Devon Street East, Strandon. The website says the business was founded by Dave Mitchell in 1953, moved to its current location in 2010, and is a family-oriented shop, with staff who are all riders. Stock includes road, trail and gravel bikes, and 2025 Orbea Wild and Rise models. The shop's listing says bike hire is not offered at the moment, and that it is due later in the year once the fleet is updated. Reviewers have described hiring e-bikes for a beachfront ride in the past.
Reviewers mention great service and a good selection. One says the mechanic adjusted their bikes late in the day and made them happy. Another says a bike fit helped ease knee pain on a time-trial bike two weeks before a race. A third praises the staff for their knowledge of frames. The website describes its mechanics as skilled, with years of experience from racing to repairs.