An organic wholefoods store and ecostore refillery on Devon Street East in Strandon, New Plymouth. The business describes itself as a health and wellness grocery, with a team that includes a naturopath, a homoeopath, a herbalist and nutritionists. It stocks certified organic products where possible, from local suppliers, and the site says it has promoted organics and sustainable living for more than 40 years. Click and collect is free, and an online store takes orders. Shoppers praise the organic range and the health products, and say the store is a clean, open-plan space with plenty of natural light. The staff are called knowledgeable and friendly, and the art on the walls is mentioned. Parking is easy and free. One reviewer found the store overpriced and the food served in small portions, though they still enjoyed the food. Scones come up in reviews. Our pick in Strandon for an organic shop with a friendly welcome.