EFX HAIR - INVERCARGILL CENTRAL

About EFX HAIR - INVERCARGILL CENTRAL

EFX Hair & Beauty — known to many as Hair Care World — is the Invercargill Central branch of a New Zealand hair and beauty group, trading at 39 Esk Street in the city centre. It combines salon services with a large retail floor of professional haircare, hot tools, colour, grooming and skincare, all mirrored by a full online store with nationwide shipping.

The brand list runs to close to fifty names: Kérastase, Olaplex, K18, Kevin Murphy, Moroccanoil, L'Oréal Professionnel, Redken, Wella, Pureology, Davroe, De Lorenzo, Eleven Australia, Nak Hair, Nioxin, Fanola and many more. Colour ranges from Danger Jones, Manic Panic, Nova Fusion and Wella sit near a comprehensive GHD wall plus Cloud Nine, Silver Bullet and the L'Oréal SteamPod, while men's lines like Redken Brew and Nak Barber and skincare from Goodness and Nude Kiwi round out the beauty side.

Practicalities are covered too: 500ml, 750ml and 1000ml value sizes, travel minis, gift packs, a year-round On Sale section, free shipping over $99 online and Afterpay. A product-fluent team makes it easy to walk in with a question and leave with the right bottle.

EFX Hair & Beauty Invercargill Central: Haircare World on Esk Street

EFX Hair & Beauty goes by a second name that says it plainer: Hair Care World. The Invercargill Central branch sits at 39 Esk Street in the city centre, pairing salon services with a deep retail range of professional haircare and a full online store at efxhair.co.nz. It is part of a small New Zealand group that also trades in Dunedin, so the range behind the counter is bigger than the storefront alone suggests.

The shelves run to close to fifty professional brands. Global names like Kérastase, Olaplex, K18, Kevin Murphy, Moroccanoil, L'Oréal Professionnel, Redken, Wella, Goldwell, Schwarzkopf, Matrix and Paul Mitchell share floor space with favourites such as Pureology, Davroe, De Lorenzo, Eleven Australia, Nak Hair, Nioxin, Fanola and Fudge. Alongside shampoos, conditioners, treatments and styling you will find hairsprays, colour care and accessories — and if you settle on a favourite, 500ml and 750ml duo packs and 1000ml salon-size bottles mean fewer trips back. A travel-size section covers weekends away, and gift packs solve last-minute presents.

Colour, tools and the pink GHD wall

Colour is a department of its own. Developers sit next to Wella colour masks and De Lorenzo's Nova Fusion, while fashion shades come from Manic Panic, Danger Jones semi colours and toners, Davroe Chroma, Fanola and Lust — everything needed to keep a salon colour fresh or to try something braver.

The tool wall is anchored by GHD, and the range is thorough: Gold and Chronos professional straighteners, the wide-plate Chronos Max, the Helios hair dryer, Chronos Curve tongs, hot brushes, wet-to-dry stylers and rotating limited editions — the Dusted Pink series is the current standout. Cloud Nine curling wands, Silver Bullet dryers and clippers, the L'Oréal SteamPod 4.0 and tools from Lust, Yokubo and HAIR2DAY fill out the bench.

One category worth discovering is hair perfume. Kérastase Gloss Le Parfum layers iris, jasmine, freesia, orange flower and green tea over sandalwood and vanilla, while Pureology's Love Luster is a vanilla-and-peony mist that is colour safe and free of drying alcohols — the kind of small luxury that has become a signature find here.

Beauty, grooming and shopping from home

The beauty in the name is genuine: skincare from Goodness and Nude Kiwi sits beside the hair shelves, and the men's section runs from Black Angel and De Lorenzo's D-Man to Nak Barber, Redken Brew and Tucker Browne.

This is a working salon as well as a shop, with professional services on the menu — ask the team in-store or check the services page online for what is offered and to book time with stylists who use the very products on the shelves.

If Esk Street is not handy, efxhair.co.nz carries the same world of product nationwide, with free shipping on orders over $99 and Afterpay to spread the cost. A permanent On Sale section is worth checking before you pay full price, and the group keeps in touch through Facebook, Instagram and TikTok.

Whether you arrive with a specific hair problem, a gift list or just curiosity, the setup works: real stylists, salon-grade stock and a tools wall that rewards a proper browse.

Signature items

• Kérastase Gloss Le Parfum
• Pureology Love Luster Hair Perfume
• GHD Chronos Professional Straightener
• GHD Helios Hair Dryer
• GHD Chronos Max Wide Plate
• L'Oréal SteamPod 4.0

Menu

Skincare

• Goodness — Skincare range from Goodness.
• Nude Kiwi — Skincare range from Nude Kiwi.

Hair Perfume

• Kérastase Gloss Le Parfum — Hair perfume with iris, jasmine, freesia, orange flower and green tea over sandalwood and vanilla.
• Pureology Love Luster Hydrating Hair Perfume — Vanilla and peony hair and body mist; colour safe with no drying alcohols.

Shop By Brand

• Kérastase — Premium haircare including the Gloss Absolu line and hair perfume.
• Olaplex — Bond-building treatments and haircare.
• K18 — Leave-in repair treatments and masks.
• Kevin Murphy — Salon haircare and styling.
• Moroccanoil — Argan-oil treatments, styling and brushes.
• L'Oréal Professionnel — Professional colour and care, plus the SteamPod.
• Redken — Haircare and colour, plus Redken Brew for men.
• Wella & Wella SP — Colour, colour masks and SP care.
• Pureology — Colour-safe haircare including the Love Luster mist.
• Davroe — Haircare including Chroma colour and travel sizes.
• De Lorenzo — Haircare including Nova Fusion.
• Eleven Australia — Haircare and styling range.
• Nak Hair — Haircare plus the Nak Barber grooming line.
• Nioxin — Haircare systems for thinning hair.
• Fanola — Colour and care range.
• Goldwell — Professional colour and care.
• Schwarzkopf — Professional colour and haircare.
• Matrix — Professional haircare and colour.
• Paul Mitchell — Professional haircare and styling.
• Fudge — Styling and haircare from Fudge.

Men'S Grooming

• Black Angel — Men's grooming line from Black Angel.
• D-Man — De Lorenzo's men's range.
• Nak Barber — Barbering products from Nak.
• Redken Brew — Men's grooming range from Redken.
• Tucker Browne — Men's grooming and styling from Tucker Browne.

Colour & Bleach

• Developer — Professional developers for colour and lightening.
• Danger Jones Semi Colour — Semi-permanent colour range from Danger Jones.
• Danger Jones Toner — Toners from Danger Jones.
• Davroe Chroma — Chroma colour line from Davroe.
• Fanola Colour — Colour and colour-mask range from Fanola.
• Lust Colour — Colour range from Lust.
• Manic Panic — Fashion shades from Manic Panic.
• Nova Fusion — Colour range from De Lorenzo.
• Wella Colour Mask — Colour masks from Wella.

GHD Styling Tools

• GHD Gold Hair Straightener 26mm — The Gold styler with 26mm plates, in the Dusted Pink edition.
• GHD Chronos Professional Straightener 26mm — Professional 26mm straightener in the Dusted Pink limited edition.
• GHD Chronos Max Wide Plate 43mm — Wide-plate Chronos straightener in Dusted Pink.
• GHD Helios Hair Dryer — GHD's professional hair dryer, offered in Dusted Pink.
• GHD Chronos Curve Grand Tong 32mm — Curling tong with a 32mm barrel from the Chronos Curve line.
• GHD 2-in-1 Wet to Dry — GHD stylers that take hair from wet to dry.
• GHD Hot Brushes — Hot brush styling range from GHD.

Hot Tools & Dryers

• L'Oréal SteamPod 4.0 — Steam styler from L'Oréal Professionnel.
• Cloud Nine Alchemy Curling Wand — Curling wand from Cloud Nine's Alchemy Collection.
• Silver Bullet Metallic Baby Pink Dryer — Compact travel dryer in a metallic baby-pink finish.
• Silver Bullet Clippers & Trimmers — Grooming clipper and trimmer sets from Silver Bullet.
• Lust Electric Tools — Electric styling tools from Lust.
• Yokubo Tools — Styling tools from the Yokubo range.
• HAIR2DAY Tools — Styling tools and accessories from HAIR2DAY.

Value Sizes & Gifts

• 500ml Duo Packs — Duo packs in a 500ml refill size.
• 750ml Duo Packs — Duo packs in a larger 750ml size.
• 1000ml Sizes — Salon-size 1000ml bottles.
• Gift Packs — Curated gift sets and kits.
• Hair Spray — Hair spray collection.
• Travel Size — Travel minis of top products.

Brushes & Accessories

• Cloud Nine Brushes — Brush range from Cloud Nine.
• GHD Brushes — Brushes from GHD.
• Moroccanoil Brushes — Brushes from Moroccanoil.
• Wet Brush — Brushes from Wet Brush.
• Accessories — Hair accessories collection.

Frequently asked questions

Where is EFX Hair & Beauty Invercargill Central located?

At 39 Esk Street, Invercargill Central, Invercargill — in the city centre.

Does EFX offer salon services or just retail products?

Both. Alongside the retail range, the salon offers professional hair services — check in-store or on the services page for the current menu and bookings.

Can I shop EFX online?

Yes — efxhair.co.nz stocks the same range, with free shipping on orders over $99 and Afterpay available.

Which brands does EFX stock?

Close to fifty professional brands, including Kérastase, Olaplex, K18, Kevin Murphy, Moroccanoil, L'Oréal Professionnel, Redken, Wella, Pureology, Davroe, De Lorenzo, Eleven Australia and Nak Hair.

Do they sell GHD and other styling tools?

Yes — GHD straighteners, curlers, dryers, hot brushes and limited editions, plus Cloud Nine, Silver Bullet, the L'Oréal SteamPod, Lust and Yokubo tools.

Is there a men's range?

Yes — grooming lines from Black Angel, D-Man, Nak Barber, Redken Brew and Tucker Browne.

Are there gift or value options?

Gift packs and sets, travel sizes, and value duo packs in 500ml, 750ml and 1000ml sizes — plus a permanent On Sale section.

Tips

• {"body":"Ordering online from efxhair.co.nz? Orders over $99 ship free, so bundle your products to make the cutoff.","title":"Hit the free shipping threshold"}
• {"body":"Afterpay is available, which helps spread the cost of bigger purchases like GHD stylers.","title":"Afterpay it"}
• {"body":"There is a permanent On Sale collection — worth scanning before paying full price for haircare or tools.","title":"Check On Sale first"}
• {"body":"Once you know your go-to shampoo or conditioner, the 500ml and 750ml duo packs and 1000ml bottles mean you run out less often.","title":"Go bigger on your favourites"}
• {"body":"Grab travel-size minis before a trip so your salon routine comes with you.","title":"Travel light"}

Good to know

• {"payments":"Afterpay available"}