A New Zealand-owned pet care brand with a base at 3a Henry Rose Place in Albany, Auckland. It sells online with free shipping, and its cat litter is also stocked at Bunnings stores in New Zealand and Australia.
The range includes three grain-free dry dog foods for all dogs: a salmon and turkey blend, a rabbit and superfoods blend, and a duck and sweet potato blend, sold in 3 kg bags. The brand says its foods use real meat as the first ingredient, are free from corn, wheat, soy and artificial colours, and are formulated to meet AAFCO standards. Its cat litter is designed to monitor a cat's health, and the range also includes pee pads. The brand says it was started after a street cat it cared for had kidney problems that were hard to detect.