Ayame Fitness is a strength coaching business for women, based at 2 Rothwell Avenue in Albany, Auckland. Its founder, Ayame, is a former elite gymnast and has more than 12 years of coaching behind her, eight of them as a personal trainer. The business offers in-person personal training in Albany and Westgate, online one-on-one coaching, and the Ascend app, which includes training programmes, nutrition guidance and meal logging.
In-person clients train with hands-on technique correction and programme changes on the spot. Online and app clients get bespoke programming, weekly check-ins, form reviews and direct messages with the coach. The Ascend app includes recipes with step-by-step methods and cook mode, an ingredient library of over 10,000 items for logging meals, video demonstrations and daily habit tracking for steps, water and sleep. The website says the app costs less than a single personal training session a month, but gives no figure.