A strength and conditioning gym at 728A Beach Road in Browns Bay, on Auckland's North Shore. It trains athletes from youth beginners to elite competitors, in a purpose-built facility with a focus on strength, power and speed. Group sessions blend strength, speed and conditioning, and personalised coaching is available in the gym or online. Training programmes are built around each athlete's goals and abilities, with an app for templates, workout tracking and progress monitoring. The app comes with a seven-day free trial. The founder and chief executive coaches the gym and says the focus is on injury prevention, as well as performance.