A marketing analytics consultancy at 12 Colenso Place in Mission Bay, Auckland. It helps businesses understand what is driving their brand, demand, customer profit and customer satisfaction, and what would happen if things changed.
It offers customer segmentation, customer value modelling, marketing investment optimisation, and strategic planning, CRM and customer engagement advice. It also sells ViewPoint customer feedback kiosks, with smiley face scores and more detailed surveys, and ScanmarQED marketing software for campaign planning across brands and channels.
The team includes specialists in data analytics, segmentation and data strategy. Clients are mainly marketing teams who want simple answers to complicated performance questions.