A busy New World on Kepa Road in Mission Bay, serving the Eastern Bays since 1995. It is the main supermarket for the bayside suburbs of east Auckland, and it is known as clean and popular, with a crowd that comes in at most hours. Shoppers like the club card deals, and one visitor says the late closing hours suit a sudden late-night craving. The fresh produce and the bakery are both mentioned often, along with a wine selection and beer and cider. Staff are described as helpful. Stock is the main complaint. One shopper went in on a weekday morning for a particular lamb, their cat's usual, and found it was not on the shelves. A different visitor felt let down by a cashier who did not greet them and then asked for a gold card they did not have. The store sells the usual New World range, including Bonus Sticker deals, a dairy and deli section, frozen, pantry, health and body, baby, pets and household lines. Our pick in Mission Bay for a bayside shop with a good bakery.