SO/ Auckland stands at 67 Customs Street East, in the commercial heart of Auckland's CBD and within easy reach of the city's waterfront. It is the New Zealand outpost of SO/, a global hotel brand whose sister properties stretch from Bangkok, Hua Hin and the Maldives to Paris, Vienna, Sotogrande, Dubai and Ras Al Khaimah, with new openings planned in Mexico City and Budapest. The hotel leans into that international pedigree with a confident, design-led take on hospitality — the website even has a dedicated 'Designs in Focus' section devoted to the building's design story.
Food and drink are a genuine pillar of the offering. Under the Restaurants & Bars banner, the hotel runs four distinct venues: Harbour Society, HI-SO Bar, Javalab Café and MIXO Bar, each with its own page and personality. Between them they cover most moods — a proper sit-down meal, an evening drink, a coffee between meetings, or a cocktail to mark the end of the week.
Beyond the table, there is a spa in the building alongside pool and gym facilities, accommodation spanning bedrooms, suites and VIP suites, dedicated meetings and events spaces, and an online gift voucher shop. Whether you are booking a stay, planning a CBD gathering, or simply looking for somewhere to eat and drink near Customs Street, SO/ Auckland is set up to be a base for the city rather than just a bed in it.
SO/ Auckland sits at 67 Customs Street East, right in the commercial heart of Auckland's CBD and within easy reach of the city's waterfront. It is the New Zealand outpost of SO/, a global hotel brand whose sister properties stretch from Bangkok, Hua Hin and the Maldives to Paris, Vienna, Sotogrande, Dubai and Ras Al Khaimah, with new openings planned for Mexico City and Budapest. That international pedigree shows in the way the hotel is put together: confident, playful and unapologetically design-led.
For Aucklanders, the appeal is slightly different from the one that sells a first-time visitor. The CBD address puts the hotel's restaurants, bars and café within walking distance of the offices, laneways and transport hubs around Customs Street, so the venues work as destinations in their own right — a lunch spot, an after-work bar, a coffee stop — whether or not you are staying the night.
The hotel frames itself around design — there is a dedicated 'Designs in Focus' section on its site — and around its neighbourhood, with a guide to the surrounding city for guests who want to explore beyond the front door. Accommodation runs from bedrooms to suites and VIP suites, so you can scale the stay from a straightforward city room to something more occasion-worthy.
The booking engine is suitably flexible: you can configure up to three rooms at a time, set adult and child counts for each, and add loyalty or promo codes before checking availability.
Dining is a genuine pillar of the offering. Under the Restaurants & Bars banner, the hotel runs four distinct venues, each with its own page. Harbour Society is the restaurant anchor of the collection; HI-SO Bar is the evening drinks destination; Javalab Café covers the coffee-and-daytime niche; and MIXO Bar rounds things out with a cocktail focus.
Between them, the four venues cover most moods: a proper sit-down meal, a nightcap, a flat white between meetings, or a cocktail to mark the end of the working week. Because they sit inside a CBD hotel, they are as convenient for locals passing through Customs Street East as they are for guests staying upstairs. Each venue has its own page on the site, so it is worth checking them individually for what is on and when they open before you go.
Wellness gives the hotel a second string to its bow. The spa offers treatments to guests and visitors, while the pool and gym mean you can swim or train without leaving the building. For travellers between flights, conference delegates with an hour to spare, or Aucklanders building a spa day into the CBD, it is a tidy combination.
SO/ Auckland also operates dedicated meetings and events facilities, which makes it a one-stop option for CBD gatherings with rooms, dining and wellness all on site. The website's offers page collects current packages for the Asia Pacific properties, and the gift voucher shop — shop.so-auckland.com — sells vouchers if you would rather let someone else choose their own stay, dinner or treatment. There is also the brand's 'Dis-loyalty' programme for regulars who want perks across the group.
Booking is done directly through the site: pick Auckland from the location list, choose your dates, set rooms and guest numbers, and check availability. If you are coming for a specific restaurant or bar rather than a room, look up that venue's own page for details, and scan the offers page before you commit. With its CBD address, four food-and-drink venues and a spa in the building, SO/ Auckland is set up to be a base for the city rather than just a bed in it.