E3 Training, at 196 Wills Street in the Ashburton CBD, is a community-focused strength and functional fitness gym led by Head Coach Cilla. For the past six years it has helped people across Ashburton and Mid Canterbury build strength, improve fitness, and gain confidence.
The gym specialises in strength training, functional fitness, HYROX-style workouts, and teen fitness classes, along with rehabilitation-focused training for clients returning from injury or illness. There are no mirrors, no competition, and no intimidation — just a supportive space where people of all fitness levels train toward their own goals, with group classes varied daily to keep workouts fresh.
E3 Training is also known for giving back to the Ashburton community, having raised over $48,000 for Gumboot Friday and supported local schools and sports teams through fundraising events.
E3 Training, tucked in the back section of 196 Wills Street opposite Neumann Tyres in the Ashburton CBD, has spent the past six years helping people across Ashburton and Mid Canterbury build strength, improve fitness, and gain confidence through functional training, group fitness classes, strength coaching, and HYROX-style workouts.
Led by Head Coach Cilla, E3 Training describes itself as a community-focused fitness facility built on the belief that everyone deserves a supportive, inclusive space to train. There are no mirrors, no competition, and no intimidation — just real people working toward their own unique health and fitness goals, guided by experienced coaches.
E3 specialises in strength training, functional fitness, HYROX-style workouts, and teen fitness classes (TNT), alongside rehabilitation-focused training for clients coming back from injury or illness. The team prioritises proper technique and movement quality to build a strong foundation for long-term health, and group classes are varied daily to keep workouts fresh and engaging across all areas of the body.
A standout feature of E3 Training is how it removes the usual barriers to training. The Kids Chillzone gives parents a safe, warm space for children to hang out with DVDs, toys, colouring and a chalkboard while mum or dad trains. There's also a purpose-built Dog Chillzone with a sheltered area and secure tie-up spots, so dogs can get out of the house, socialise, and even join in on the running portions of a workout.
E3 Training emphasises that every fitness journey is unique, adapting sessions around injuries or limitations so members can train with confidence regardless of their starting point — from complete beginners to confident lifters, busy parents to motivated teens.
Beyond the workouts, E3 Training has built a reputation for community involvement, raising over $48,000 for Gumboot Friday and supporting local schools and sports teams through fundraising events — reflecting a philosophy that the gym is about bringing people together, not just in fitness but in giving back.
E3 Training is located at 196 Wills Street in the Ashburton CBD, with parking available on Wills Street. New members can start with a two-week trial before committing to an ongoing membership.
With its combination of serious strength and functional training, a genuinely welcoming community culture, and practical touches like the Kids and Dog Chillzones, E3 Training offers Ashburton locals a fitness space built around real, everyday life.