South Beach Boardies is a surfwear brand with a store at Sycamore Tree, 2 Fowlie Road, in Marine Parade. The brand is a West Australian family business, and it sells eco-friendly surfwear for women, men and kids in small-batch, limited-edition prints. Its board shorts are made from recycled plastic bottles, and its beach clothes and gear are made from sustainable fabrics. The men's range includes longer-length boardies in a surfer style, and mid-thigh stretchy trunks with an elastic waist. The website says the brand runs stores in Singapore and in South Fremantle. Customers describe a friendly owner who makes families feel welcome. One customer came in for boardies after a last-minute need, and found nice ones, and another buys a child's swim diaper and top each visit. Staff are described as young and friendly, and one suggested mixing and matching the Australian swimsuits. Customers say the prices are not cheap. Within a kilometre there are three other surf shops on Open Locally.