Scarlett Supermarket at Jurong Point is the Jurong West outpost of Si Jia Ke (思家客), the China supermarket chain that opened its first store on Trengganu Street in October 2020 and has since grown to 38 outlets across Singapore. Tucked into the basement of one of the island's biggest suburban malls, the branch packs the chain's trademark range of value-for-money Chinese groceries into a convenient heartland location.
The shelves run from groceries to all-time-favourite snacks: confectionery, Chinese breads and pastries, instant noodles, beverages, alcohol, frozen food, cooking sauces and seasonings, and a line of daily essentials. Familiar brand partners — Yili, Wang Lao Ji, Nongfu Spring, Genki Forest, Wei Long, Hai Di Lao, Kang Shi Fu and more — line the aisles, giving shoppers a straightforward way to find a taste of home or to explore Chinese pantry staples for the first time.
The product mix is deliberately built for two crowds at once: locals after affordable Chinese groceries, and the Chinese community in Singapore looking for the brands they grew up with. Beyond the shelves, the store takes part in the chain's island-wide branch promotions, and shoppers who prefer to browse from home can order from Scarlett's official Shopee store. The company describes itself as the largest Chinese supermarket in Singapore, with a mission to deliver outstanding value and an exceptional shopping experience.
Scarlett Supermarket's Jurong Point outlet occupies units B1-47/48 on the first basement level of the Jurong Point mall, placing the chain's value-for-money Chinese groceries within easy reach of shoppers across Jurong West. It is the western chapter of a distinctly Singaporean retail story — one that began in Chinatown only a few years ago and has since spread to nearly every corner of the island.
Scarlett Supermarket — Si Jia Ke (思家客) in Chinese — opened its first store on Trengganu Street in October 2020. Growth since then has been swift: the chain now runs 38 outlets across Singapore, from compact stores serving heartland high streets to full-format outlets in malls. The company bills itself as the largest Chinese supermarket in the country, and its stated vision reaches further still — to be the leading one-stop Chinese supermarket outside the Greater China region.
The Jurong Point branch carries that formula west, stocked for two audiences at once: local shoppers after affordable Chinese groceries, and the Chinese community in Singapore looking for the brands they grew up with.
One practical note before a trip: the chain's four 24-hour outlets are at People's Park Complex, Bedok, Geylang Road and Ang Mo Kio 710A — not Jurong Point. Opening hours for this branch are not published on the chain's website, so it is worth confirming with the store or mall before a late-evening run.
The range is deliberately broad. Snack shelves hold confectionery and all-time-favourite treats from names like Wei Long, Liang Pin Pu Zi and Lays. The noodle section stacks instant noodles and noodle packs from brands such as Kang Shi Fu and Mi Lao Tou. The drinks lineup runs from Wang Lao Ji herbal tea and Nongfu Spring water to Genki Forest's sparkling drinks and RIO's ready-to-drink cocktails, with a section of alcohol alongside for the home bar.
Home cooks get their own corners of the store. The freezer is stocked with frozen food for quick meals, while the sauce and seasoning shelves gather Chinese cooking staples — including products from Hai Chi Jia and hotpot specialist Hai Di Lao. Chinese breads and pastries, dairy from Yili and a line of daily essentials round out a selection the chain sums up simply as everything 'from groceries to all-time-favourite snacks'.
Scarlett's stated mission is to deliver outstanding value, 'the most affordable China high quality products' and an exceptional shopping experience. In practice that means aisles built for browsing and baskets that stay affordable: pick up noodles for tonight, sauces for the weekend, a bag of snacks for the desk drawer, and still keep the receipt modest.
The brand partner roster reads like a who's-who of Chinese consumer brands — Yili, Wang Lao Ji, Nongfu Spring, Genki Forest, Wei Long, Hai Di Lao, Kang Shi Fu, Liang Pin Pu Zi and many more — which is a large part of the appeal, whether you are restocking a familiar pantry or exploring Chinese groceries for the first time.
Like every outlet in the chain, the Jurong Point store takes part in Scarlett's island-wide branch promotions, which run through the year and are advertised on the company's website and in store. Regular shoppers can look into the chain's membership programme, and anyone who cannot make the trip to Jurong West can order from Scarlett's official store on Shopee instead. The chain is also active on Facebook, Instagram, Xiaohongshu and TikTok, where new arrivals and promotion updates are posted — a handy way to keep an eye on what has just landed on the shelves.
For Jurong West residents, the basement store has quietly become an easy stop on the weekly shop: affordable Chinese groceries, a wide spread of brands, and the odd snack discovery along the way. That is the Scarlett proposition in a nutshell — a taste of China, priced for everyday life.