FairPrice is a Singapore supermarket chain and online grocery platform, part of NTUC FairPrice and the wider FairPrice Group. Shoppers can order groceries online for delivery (fees may apply) or use the Store Locator to find a physical outlet, alongside browsing weekly promotions, recipes and money-saving tips through the FairPrice website and app.
The online store carries a broad grocery range spanning fresh produce, frozen goods, household essentials, personal care and pantry staples, with many products marked Halal. Regular features include Flash Deals, a "What's Hot Now" trending section, and personalised "Recommended for You" picks, alongside supplier campaigns and mix-and-match promotions.
FairPrice also runs its own loyalty and membership programmes, including the Digital Club, the Just Wine Club for wine deals, and Link Rewards, plus options to send e-gift vouchers or shop for business needs. The FairPrice app is available on the Apple App Store, Google Play and Huawei AppGallery, offering additional vouchers and personalised savings.
FairPrice is one of Singapore's major supermarket operators, run under NTUC FairPrice and the broader FairPrice Group, combining a network of physical stores with a full online grocery platform. Shoppers can order for delivery — with fees that may apply depending on order and location — or use the Store Locator to find and shop at a nearby outlet in person.
The online catalogue spans everyday categories: fresh produce like watermelon and cherries, dairy staples such as Meiji fresh milk, pantry basics including Thai Hom Mali rice, frozen items like smoked salmon and boneless chicken legs, and household essentials from bathroom and facial tissue to dishwashing and laundry refills. Many products across the range are marked Halal, reflecting the diversity of Singapore's grocery shoppers.
FairPrice's homepage highlights several rotating sections. Flash Deals feature online-exclusive, time-limited discounts on items like rice, tissue and ice cream. A "What's Hot Now" section tracks trending purchases, covering everything from fresh watermelon to mouthwash and yogurt. There's also a "Recommended for You" section personalised to shopper browsing and purchase history, alongside supplier-driven campaigns and promotions such as spend-and-get-a-free-gift offers and mix-and-match deals.
Beyond one-off shopping, FairPrice runs several membership programmes. The Digital Club offers registration-based perks, the Just Wine Club is aimed at wine deals and offers, and Link Rewards ties into a broader loyalty ecosystem. Customers can also send e-gift vouchers to others or use the Shop for Business option for bulk or business-related grocery needs.
FairPrice's site isn't limited to product listings — it also hosts recipes, money-saving tips, and information on upcoming events, giving shoppers reasons to visit beyond just restocking the pantry. A dedicated Help Centre covers customer support queries, and the Retail Format page explains the different types of FairPrice stores available.
The FairPrice app is available for download on the Apple App Store, Google Play and Huawei AppGallery, offering additional vouchers and personalised savings for members who shop through mobile. The brand maintains an active presence on Facebook, YouTube and Instagram, where it shares promotions and updates alongside its regular in-app and online offers.
With weekly promotions, price freeze campaigns, and a loyalty programme layered on top of everyday grocery shopping, FairPrice positions itself as a value-driven option for Singapore households, whether shopping in a physical store or entirely online through delivery.