FairPrice is a Singapore supermarket and grocery retailer, part of NTUC FairPrice Group, offering both a network of physical stores and a full online grocery shopping platform. Customers can shop by entering their address or postal code for delivery, browse weekly promotions, and check recipes and household tips alongside their grocery shop.
FairPrice runs several membership and loyalty programmes, including Digital Club, the Just Wine Club for wine purchases, and Link Rewards, giving regular shoppers access to ongoing savings and perks. The retailer also offers e-gift vouchers that can be sent digitally, and a dedicated Shop for Business option for commercial or bulk grocery needs.
For added convenience, FairPrice offers a mobile app available on the Apple App Store, Google Play and Huawei AppGallery, giving shoppers access to personalised vouchers and easier reordering. Physical store locations across Singapore can be found through the retailer's Store Locator.
FairPrice is a supermarket and grocery retailer operating across Singapore, part of the NTUC FairPrice Group. The business combines a network of physical stores with a comprehensive online shopping platform, letting customers either visit a store directly or shop from home by entering their address or postal code for delivery.
FairPrice's online platform is built to make grocery shopping straightforward, with features like shopping lists, weekly promotions, and personalised recommendations. Shoppers can browse by category, check current deals, and manage their cart entirely online, with delivery fees applying depending on the order. For those who prefer shopping in person, the Store Locator helps customers find their nearest physical outlet, and a dedicated Retail Format page outlines the different types of stores FairPrice operates.
FairPrice runs several membership and loyalty programmes designed to reward regular shoppers. Digital Club serves as the retailer's core digital membership, while the Just Wine Club caters specifically to customers who regularly purchase wine. Link Rewards adds another layer of loyalty benefits across the broader shopping experience. Together, these programmes reflect FairPrice's focus on building long-term relationships with its customer base rather than one-off transactions.
FairPrice extends its offering beyond straightforward grocery shopping. The retailer publishes Recipes and Tips for You content, helping customers get more out of their purchases, and runs Events for its community. For gifting, FairPrice offers E-Gift Vouchers that can be sent digitally, a convenient option for those who want to share the ability to shop at FairPrice without picking specific items themselves. On the commercial side, a Shop for Business option caters to customers with larger or business-related grocery needs, distinct from typical household shopping.
For customers who prefer mobile shopping, the FairPrice app is available on the Apple App Store, Google Play, and Huawei AppGallery. The app is positioned as a way to access greater savings and personalised vouchers, making it a useful companion to either online or in-store shopping. FairPrice also maintains an active presence on Facebook, YouTube and Instagram, keeping customers updated on promotions and new offerings.
Between its physical store network, online shopping platform, loyalty programmes, business shopping option, and mobile app, FairPrice positions itself as a comprehensive grocery destination for households and businesses across Singapore. Its combination of everyday essentials with added services like recipes, tips, and gifting options reflects an approach that goes beyond simply stocking shelves, aiming to support customers' broader shopping and household needs.