Benjamin Moore Paints (Joo Chiat) is a retail store for Benjamin Moore, a premium American paint brand fully imported from the USA and known for its wide colour range and quality formulations. The Joo Chiat store lets customers view the brand's full range of over 3,500 colours and take home true-to-colour swatches for easy matching, with sales professionals on hand to offer expert colour consultations and product recommendations tailored to each customer's needs.
Benjamin Moore's paints are built around its proprietary Gennex Colour Technology, a patented colourant system that removes unnecessary, weakening ingredients found in standard paints for smoother application and long-lasting colour. The brand's paints are also eco-friendly, free of formaldehyde, lead and other harmful chemicals, with most containing zero VOCs, and are backed by certifications including Asthma & Allergy Friendly accreditation from the AAFA, LEED v4 compliance, Cradle to Cradle Certified Silver, and Green Seal certification.
Benjamin Moore Paints (Joo Chiat) brings the full retail experience of the American paint brand Benjamin Moore to Singapore, giving customers hands-on access to one of the widest colour ranges in the paint industry.
At the Joo Chiat store, customers can view Benjamin Moore's full range of more than 3,500 colours and take home true-to-colour swatches for accurate matching at home. Sales professionals are on hand to provide expert colour consultations and product recommendations tailored to each customer's specific project, rather than leaving shoppers to figure it out alone.
Benjamin Moore's paint quality comes down to its proprietary Gennex Colour Technology — a patented colourant system developed specifically for its paints, removing the unnecessary chemicals that typically weaken standard paint formulations. This results in smoother application, better flow and levelling, and colours that last. The brand's Colour Lock Technology further supports this by microscopically bonding pigments into the paint film, helping colours resist fading and stay rich and true over time.
Benjamin Moore's product development is backed by a team of more than 100 chemists, chemical engineers, technicians and support staff, working across 8 R&D laboratories at an 80,000 square foot facility in Flanders, New Jersey. Each lab focuses on a different area of expertise, from evaluating colour standards to enhancing high-performance coatings for industrial use, ensuring the brand's formulations remain best in class.
Benjamin Moore paints are 100% free of formaldehyde, lead and other harmful chemicals, with most containing zero VOCs. The brand holds a number of globally recognised certifications, including Asthma & Allergy Friendly accreditation from the AAFA, LEED v4 compliance from the U.S. Green Building Council, Cradle to Cradle Certified Silver, Green Seal certification, and recognition from the Master Painters Institute (MPI) for product performance and coatings education.
Beyond retail, Benjamin Moore offers professional painting services for customers who want the job done by trained professionals rather than tackling it themselves, alongside DIY tips covering everything from prepping walls to painting ceilings and furniture.
Benjamin Moore Paints (Joo Chiat) has built up a strong base of local reviews, with customers praising the shop's nice showroom, wide colour selection, friendly and knowledgeable staff, and smooth, stress-free purchasing experience. Several reviewers specifically highlighted helpful staff assistance and the quality of the finished paint jobs.
Benjamin Moore Paints (Joo Chiat) is located at 98 Joo Chiat Road, #01-01, Singapore, offering the brand's full colour range, in-store consultations, and access to professional painting services for the local community.