georges is a Balinese concept bistro with beach appeal, located at 687 East Coast Road, Singapore 459055. What began in 1999 as a small sea sports centre with a beverage kiosk at Pasir Ris Park, started by a group of friends known as the Georges brothers, slowly evolved into a beach bar serving western grill. In 2004, georges expanded inland to its East Coast Road home, retaining its rustic, beach-inspired allure with a Balinese theme.
The kitchen offers a variety of homemade snacks and western grill dishes at what the team calls MAD prices, with fan favourites including the Georges Burger, Beer Battered Fish and Chips, and Black Pepper Tenderloin Steak. On weekends, the bistro turns into a stadium for football, F1 and rugby screenings, with MAD deals at the bar, which also serves a good variety of international beer and ice-cold draft beer.
georges runs the Kakis Membership, a loyalty programme launched in 2005 offering perks, privileges and priority access to regulars, alongside a Kakis Membership App launched in 2018. The brand also runs the "Love Our Coast" initiative, a community beach cleanup movement started in 2020 to protect Singapore's coastline. In 2022, georges launched a franchising model, and in 2025 opened its first overseas outlet in Saigon, Vietnam.
georges is a Balinese concept bistro with beach appeal, located at 687 East Coast Road, Singapore 459055. The brand's story began humbly in 1999 at Pasir Ris Park, where a group of friends known as the Georges brothers started a small sea sports centre with a beverage kiosk. It slowly evolved into a beach bar serving western grill.
In 2004, georges expanded inland and nestled itself along East Coast Road, retaining its rustic and beach allure with a Balinese theme. The concept has stayed true to good food, great music and friendliness ever since — a place to meet regulars and make new friends, where, as georges puts it, no one stays a stranger for long.
The kitchen at georges offers a decent variety of homemade snacks and western grill, served at what the team calls MAD prices. Among the dishes loyal customers and fans return for again and again are the Georges Burger, Beer Battered Fish and Chips, and Black Pepper Tenderloin Steak. The bistro's guarantee is simple: "No good, don't pay."
On weekends, georges turns into a stadium, screening football, F1 and rugby matches, paired with MAD deals at the bar. The bar itself serves a good variety of international beer, including what georges describes as the coldest draft beer around, served at minus degrees.
In 2005, georges launched the Kakis Membership to reward its regulars with perks, privileges and priority access — a way of saying thank you to the customers who kept coming back. In 2018, this evolved into the first-ever Kakis Membership App, letting members track rewards and receive exclusive deals from their phones.
In 2020, georges launched "Love Our Coast," a community beach cleanup movement, rallying its kakis to help clean the shorelines the brand calls home. The initiative includes beach clean-up sessions and monthly environmental workshops, or "funshops," run by environmental experts and scientists from the Our Singapore Reefs team, with participants enjoying a complimentary breakfast set, Corona beer or coffee, Andersen's ice-cream, and Oakley vouchers.
In 2022, georges took the plunge into franchising, giving others the chance to bring the georges concept to their own neighbourhoods. In 2025, the brand opened its first overseas outlet in Saigon, Vietnam, bringing the same beachside charm, food, drinks and friendly vibes to a new city.
georges is located at 687 East Coast Road, Singapore 459055, open daily from 11:00 AM to 7:00 PM. The team can be reached by phone on +65 6445 4533 or by email at [email protected].