SF Farm Mart is a produce market at 238 Thomson Road, #01-22, Velocity at Novena Square, Novena, Singapore, rated 2.1 from 40 Google reviews.
A produce market is easiest to use when you go early and know what is in season. Fruit and vegetables ripen at different rates, so ask whether an item is ready to eat that day or is better kept a few days. Look for produce that is firm and fresh-looking, with no soft spots, bruises or wilting leaves. Ask about the price per kilogram or per piece, and whether a larger bag is cheaper. Regulars often build a relationship with one stall and ask for the best pieces of the day, since quality shifts with each delivery.
Novena is a busy district near the hospitals and Velocity at Novena Square, so the market serves nearby residents and office workers buying fresh food on the way home.