Peperoni Pizzeria @ United Square brings the easygoing warmth of wood-fired pizzas and traditional pastas to Novena, sitting within the United Square shopping centre on Thomson Road. The branch is led by Head Chef Kevin Chew and Manager Pritam Karmakar, and shares the same casual, come-as-you-are spirit that has defined Peperoni since day one.
The Peperoni story began in 2004 at Greenwood, Singapore, where the comfort of hot pizzas and cool conversations with friends and families became an everyday affair. Its success inspired its owner, the acclaimed Les Amis Group, to open outlets across the island — United Square among them — each guided by the same 'Appetite for Life' philosophy: a mission to bring people together, bind relationships, and savour life in all its delightful flavours.
Expect wood-fired pizzas, traditional pastas and chilled drinks in a casual setting, with an all-day set menu for an easy complete meal, plus takeaway and delivery if you'd rather eat at home. Tables can be reserved online, the dress code is casual, and corkage is charged per 75cl bottle for those bringing their own wine. The branch opens daily for lunch and dinner, with a break in the afternoon.
Peperoni Pizzeria @ United Square is the Novena outpost of a much-loved Singapore pizzeria brand that has spent two decades doing one simple thing extremely well: bringing people together over wood-fired pizzas, traditional pastas and chilled drinks. Tucked into the United Square shopping centre on Thomson Road, the branch is led by Head Chef Kevin Chew and Manager Pritam Karmakar, and carries the same relaxed, generous spirit that made the name a fixture of the island's casual dining scene.
The Peperoni story starts in 2004, when the first outlet opened at Greenwood in Singapore. The formula was charming and unpretentious — the warmth and comfort of wood-fired pizzas and traditional pastas over chilled drinks, shared with friends and families as an everyday affair. The Greenwood restaurant quickly drew food lovers from all walks of life, and its success caught the attention of its owners, the highly acclaimed Les Amis Group, who set out to spread that love and energy across the island.
Today Peperoni has grown into a family of outlets across central, western and eastern Singapore, with United Square serving the Novena neighbourhood. Each branch keeps the founding promise: hot from the oven, generous on the table, and easy to be yourself in.
The kitchen's identity is captured in the brand's own line — 'All we knead is love!' Pizzas are baked over a wood fire, the traditional backbone of the menu, while the pasta list leans on Italian classics done the traditional way. Around that core sit chilled drinks for toasting, and an All-Day Set Menu that makes a full, fuss-free meal possible whenever hunger strikes — lunch, dinner or anywhere in between.
Peperoni calls this its 'Appetite for Life' philosophy, and it is more than marketing. The idea is that a pizzeria can be more than just a restaurant: a place with a mission to bring people together, bind relationships, and savour life in all its delightful flavours. In practice, that translates into tables built for sharing, a welcome that suits both families and groups of friends, and food that pleases a crowd without ceremony.
Expect a casual, family-friendly room where the dress code is simply that — casual. The branch opens daily, with a lunch service from 11:00am to 2:30pm and dinner from 5:00pm to 9:00pm, so plan around the afternoon break. If you like to bring your own bottle, corkage is charged per 75cl bottle — a nice fit for a pizza night with a favourite wine.
Can't make it in? Peperoni runs delivery and takeaway, so the same wood-fired pizzas and pastas can be enjoyed at home. For gatherings, tables can be reserved in advance online through Chope, which is the easiest way to lock in a table for a family dinner or a catch-up with friends.
You'll find the restaurant at United Square, 101 Thomson Road, #01-07/60, Singapore 307591. Questions can go to the branch's WhatsApp line at +65 8764 7114, or by email at [email protected]. Note that the branch closes on certain public holidays, so it is worth calling ahead to check before heading over on a holiday.
Whether it's a midweek pasta fix, a weekend pizza feast with the kids, or a long evening of chilled drinks and conversation, Peperoni Pizzeria @ United Square keeps things simple: honest Italian comfort food, served with an appetite for life.