Noon Eyewear, formerly known as Everfaith Optics, is a boutique spectacle shop and optometry practice in Singapore founded by three siblings — Shi Da, Shi Song and Wan Ting — who come from a long line of traditional opticians started by their parents. The rebrand to Noon reflects both a modernised take on the family business and a bit of wordplay: "noon" (눈) is the Korean word for "eye," and the shop opens around midday.
The team's approach centres on the belief that eyewear isn't one-size-fits-all — everyone deserves a customised pair that reflects their individuality. Alongside curating and personalising frames, Noon offers a full range of optometry services to support customers' eye health, from standard and comprehensive eye exams to cataract screening and ophthalmology referrals.
Customers frequently highlight the personalised, unhurried service at Noon — help choosing frames that suit individual face shapes and skin tones, Asian nose-fitting options, and aftercare such as nose bridge readjustments. The shop offers free delivery for local orders and free frame consultations, which can be booked online ahead of a visit.
Noon Eyewear carries the story of a family business into a new generation. What was once Everfaith Optics, started by the parents of siblings Shi Da, Shi Song and Wan Ting, has been rebranded and modernised as Noon Eyewear — a name that plays on the Korean word for "eye" (눈, pronounced similarly to "noon") and the fact that the shop opens around midday. It's a small detail that customers have picked up on and clearly enjoyed discovering.
The siblings describe their mission simply: eyewear isn't one-size-fits-all, and everyone deserves a customised pair that reflects who they are. That philosophy shows up in how the team works with customers — taking time over frame choices, answering questions patiently, and avoiding the hard sell that can come with bigger optical chains.
Customer reviews consistently point to the same things: staff who take real time during consultations, thorough and accurate prescriptions, and aftercare that goes beyond the initial sale. Several customers mention returning for nose bridge adjustments as their glasses shifted with daily wear, and being offered free replacement cleaning cloths in the process. One reviewer specifically called out Wan Ting's thoroughness during eye tests after years of struggling to get an accurate prescription elsewhere, while others credit Shi Da and Shi Song directly for helping them find frames that suited their face shape and skin tone. Noon also offers Asian nose-fitting frame options, addressing a common fit issue that off-the-shelf Western frames don't always solve.
Noon organises its eyewear into distinct collections, each with its own design brief. The Perfect Collection is built on a "Glasses For All" philosophy, aiming to offer an ideal pair for every face shape. The Tailored Collection features the brand's most innovative and stylish designs, intended to enhance your look whether you're at home or in the office — it includes the Tabby frame, singled out by name in customer reviews as a favourite. The Bold Collection is for prescription wearers who want presence rather than just polish, with frames designed to turn heads without trying. Beyond eyeglasses, Noon also carries contact lenses, a golf-specific eyewear line (Noon Golf), and accessories.
Alongside its frame collections, Noon operates as a full optometry practice. Services include free frame consultations, standard and comprehensive eye exams, cataract screening, intraocular pressure examination, colour vision testing, and referrals to ophthalmology where needed. That combination — style advice and clinical eye care under one roof — is part of what distinguishes Noon from a purely retail eyewear shop.
Noon encourages customers to book a free frame consultation online ahead of a visit, and the shop offers free delivery for local orders. Customers can also reach the team via WhatsApp, phone, Facebook or Instagram with questions before booking. For anyone who has struggled to find frames that fit comfortably or suit their features — or who simply wants a more personal alternative to the larger optical chains — Noon's reviews suggest it's built a loyal following based on care, patience and follow-through long after the initial purchase.