Eye Theory is an optical shop in Zhongshan Mall on Ah Hood Road, Novena, and its main draw is a curated range of Japanese eyewear. The website says the frames are handmade in Japan, and the brands include Y Concept and Ptolemy48. Customers mention lightweight titanium frames and a screwless hinge design. The website says the frames are fitted for Asian features. The shop also offers eye tests and consultations, carried out by optometrists and opticians.
Customers who buy frames say the process is patient and not pushy. One customer, who is particular about eyewear, says the optometrist made the whole process easy. Another chose a pair of lightweight titanium frames after being well advised. Reviews also mention diving masks and quick turnaround. The website is clear that its consultations are unhurried, with time to choose a frame, and that the shop does not run a fast-service model.
Within a kilometre there are 31 other optometrists. Dr Paul Zhao at Eagle Eye Centre is 0.6 km away, and Eagle Eye Centre at Mount Elizabeth Novena and Focal Eye Centre are at the same distance. Our pick in Novena for a pair of frames you will not find in a chain store.