Better Vision at Parkway Parade is a full-service optical shop in the basement of Marine Parade's longstanding mall, part of an eyecare group with well-established stores across Singapore, Thailand and Malaysia. The idea is simple: one stop for everything vision-related, from frame shopping and lens fitting to contact lenses, sunglasses and ongoing aftercare.
The range is broad. Luxury and designer frames from Gucci, Prada, Saint Laurent, Burberry and Mont Blanc sit alongside design-led labels like IC! Berlin, Mykita and Silhouette, sporty Maui Jim sunwear and the value-focused Okkio collection. Contact lens wearers can choose daily, bi-weekly and monthly options — including astigmatism fits — from brands such as ACUVUE, FreshKon and SEED, or subscribe for scheduled delivery with savings of up to 15% or more.
The store also keeps pace with where eyewear is heading, stocking Meta AI camera glasses for hands-free capture, calls and voice assistance, and running a myopia control program for children with 24 months of coverage and constant follow-up. Book an appointment online, WhatsApp the optical dispenser, or simply drop by — the Parkway Parade team is set up to make eyecare straightforward for the whole family.
On the basement level of Parkway Parade, at 80 Marine Parade Road, Better Vision serves one of Marine Parade's most established neighbourhoods. The store is part of an eyecare group with well-known locations across Singapore, Thailand and Malaysia, and it carries the same promise wherever it opens: a one-stop solution for all your eyecare needs. Frames, prescription lenses, contact lenses, sunglasses and aftercare all live under one roof, making it easy to sort out a new pair of glasses and pick up your monthly contacts on the same trip.
For East Coast residents, the appeal is practical. Rather than juggling separate errands for eye tests, frame shopping and contact lens refills, Parkway Parade shoppers can handle everything in a single visit, with appointments bookable in advance through the Better Vision website for those who prefer a guaranteed slot.
Better Vision's brand selection is one of its quiet strengths. Luxury houses like Gucci, Prada, Saint Laurent, Burberry and Mont Blanc share the floor with design-driven names such as IC! Berlin, Mykita, Silhouette and Line Art, appealing to anyone who treats eyewear as an accessory rather than an afterthought. Icons like Ray-Ban, Oakley and Police cover the timeless looks, while Minamoto, Z Titanium and Charmant reward those who notice craftsmanship in the details.
Fashion-forward frames come from Furla, Coach, Kate Spade and Emporio Armani, sporty styles from Maui Jim, and urban everyday wear from SuperDry. For value-conscious shoppers, the house-curated Okkio collection delivers quality frames and lenses without the designer markup, and it often features in the store's multi-pair promotions. Sunglasses, adult optical frames and a dedicated kids' eyewear section round out the selection.
Contact lens wearers are well catered for, with daily, bi-weekly and monthly replacement cycles covering clear and coloured options. Best-sellers include 1-DAY ACUVUE® MOIST, ACUVUE® OASYS 1-DAY with HydraLuxe™, FreshKon® Alluring Eyes and SEED Eye Coffret 1day UV M®, a Japanese favourite supplied in boxes of 30. Astigmatic eyes get dedicated options in both bi-weekly and monthly formats.
Regular wearers can subscribe to their lenses rather than buying box by box. Subscribers save up to 15% or more with free shipping, and the program layers on milestone gifts: a welcome pack in month one, 15 free pairs in month six, OKKIO sunglasses at month twelve and a full pair of OKKIO eyewear with lenses at month eighteen. It turns a recurring errand into something that quietly takes care of itself.
One of the newer additions is Meta AI eyewear, available across all Better Vision stores including Parkway Parade. These camera glasses let you capture photos and video from your own perspective, take calls and listen to music on the move, and call on Meta AI for questions, directions and translations — all without reaching for your phone. For anyone curious about smart eyewear, trying it in person with guidance from an optical dispenser beats buying blind online.
Myopia is a familiar worry for Singapore parents, and Better Vision gives it real attention. The store's Enhanced Assurance Program for myopia control lenses includes 24 months of coverage and constant follow-up, using lenses described as proven to be effective. Family-friendly bundles, such as promotions where a parent buys glasses and the child receives a free pair, make it easier to care for the whole household's vision at once. Second-pair deals, sometimes fully shareable with family or friends, add further value.
Reviews across Better Vision's stores tell a consistent story: staff who are knowledgeable, patient and happy to explain options without pressure. Customers mention free cleaning services, quick glasses adjustments and the convenience of ordering by phone. At Parkway Parade, you can also WhatsApp the optical dispenser before visiting with questions about prescriptions, stock or lens choices.
The store backs its products with straightforward policies: 30-day returns and free shipping on online orders above $200. Whether you are after a luxury frame, a reliable backup pair, a child's first pair of myopia control glasses or simply a fresh supply of daily lenses, Better Vision Parkway Parade packages the whole process into one convenient, basement-level stop in the heart of Marine Parade.