Kimage Hair Salon at Parkway Parade is the Marine Parade home of Kimage, a boutique hair salon chain established in Singapore in 1994 on a guiding belief that an individual's personality can be amplified through the craft of hairdressing. Nearly three decades on — 28 years in professional hair services — the group counts outlets across the island, a menu of 23 professional services and a stable of 68 professional hairdressers.
At this Parkway Parade branch (#02-46/47), the offering spans the full craft: classic cuts and styling, treatments including dedicated keratin and scalp treatments, hair colouring, perming and straightening. Services are delivered by both senior stylists and junior stylists, and the philosophy throughout is centred on individuality — through an innate understanding of customers, built on relationship and trust, stylists craft hairstyles that fit each person's personality and style.
Kimage also runs its own hairdressing school, the first in Singapore to be awarded EduTrust certification by the Committee for Private Education, underscoring the training behind the chair. For regulars and gift-givers, the salon participates in the chain's privilege card programme, including a loadable Gift Card redeemable at any Kimage outlet islandwide. Appointments can be made online via the Kimage website.
Tucked into Parkway Parade, one of Singapore's best-loved neighbourhood malls, Kimage Hair Salon at Parkway Parade is the east-coast expression of a brand that has been shaping Singapore hair since 1994. Kimage began as a boutique hair salon chain founded on a guiding belief that an individual's personality can be amplified through the craft of hairdressing — and that belief still anchors everything the team does, from a quick trim to a full colour transformation.
Kimage marks 28 years in professional hair services, and the numbers behind the brand tell a story of steady, considered growth: 23 professional services on the menu, 68 professional hairdressers, and outlets across Singapore from Northpoint City and Tampines to Toa Payoh, Marina Square, Tiong Bahru Plaza, Lot 1 Shoppers' Mall and Bukit Panjang Plaza — plus, of course, Parkway Parade. The group also runs its own hairdressing school, which was awarded EduTrust certification by the Committee for Private Education — a first for a hairdressing school in Singapore. That training culture matters to customers too: it underpins the chain's stated mission of delivering hair services to a global standard, consistently, at every branch.
The brand vision is straightforward — to be the hair professionals that Singapore turns to — and the philosophy behind it centres on individuality. Kimage's professionals are schooled in the idea that an innate understanding of the customer, borne from relationship and trust, is what allows a hairstyle to genuinely fit the person wearing it.
The Parkway Parade menu spans the full range of Kimage's craft. It starts with the Classics — the core cutting and styling work that keeps regulars coming back — and extends through dedicated treatment, colouring, perming and straightening menus.
Treatments deserve particular attention. The salon offers keratin treatments for smoother, more manageable hair, along with scalp treatments focused on the often-neglected skin beneath your style. Colour services range from full transformations to subtle refreshes, the perming menu adds curl, texture and volume, and straightening delivers sleek, low-fuss results. Services are available across two tiers — senior stylists and junior stylists — giving customers flexibility in how they book.
Reviews of the chain paint a consistent picture of the Kimage approach. Customers describe stylists who are patient, friendly and warm — good listeners who take time to understand hair concerns before any scissors come out. Several mention being shown photos and examples of proposed styles and colours during the consultation, so they knew exactly what to expect before committing. Others praise cuts that framed their face well and gave their hair more volume, and colours chosen to suit their skin tone without being too loud. Clean, updated interiors and comfortable chairs come up too. The recurring theme is care: stylists who answer questions with politeness and take recommendations seriously.
Kimage also makes it easy to share the experience. Its Gift Card can be loaded with value and used at any Kimage outlet islandwide, valid for a year from purchase — though not at the hairdressing school or for junior stylist services. Older loyalty packages, the Prepaid Pack and Value Pack, are no longer on sale, but existing cardholders can still utilise their remaining value. It is worth asking the team about current card options when you visit.
You'll find the salon at #02-46/47 Parkway Parade, 80 Marine Parade Road. As with any popular mall salon, booking ahead is the smarter play — appointments can be made through the Book an Appointment page on the Kimage website, which reviewers suggest is especially advisable around peak hours. And because you are already in Parkway Parade, it is easy to turn your appointment into a proper afternoon: run your errands, do some shopping, and let your fresh haircut make its debut on the way home.