Salon At Goldhill is a family hair salon on the basement level of United Square in Novena, bringing what it calls the golden touch to everyday beauty routines. The team of skilled professionals covers the full spectrum of hair care — cuts and shampoo, hair colour work, Coldwave and Digitalwave perms, texture control, keratin treatments, and hair and scalp treatments — alongside the blowouts the stylists are famous for, perfected over more than 20 years, plus in-house makeup services and manicures at dedicated nail stations.
The salon is as much about the experience as the result. Green plants throughout the space create a soothing, indoor-outdoor feel, and there is a VIP area, a private/Hijabi room within a hijab-friendly environment, and refreshments for clients and the chaperones waiting with them.
Stylists here build long relationships: reviewers describe returning to Lily Soh for five years for expertly layered curls, trusting Jolene Sung to rescue uneven colour, and relying on Kingsley Ng for attentive, comfortable digital perms. As a family salon it welcomes clients of all ages, and many of those clients come back for wedding hair and makeup — an occasion the team calls a great honour.
Appointments run from 10am to 8pm Monday to Saturday and from 11am to 7pm on Sundays and public holidays.
Step into United Square along Thomson Road and down to basement level one, and you will find Salon At Goldhill — a family hair salon that has made the 'golden touch' its calling card. Its homepage puts it plainly: where beauty shines bright. Here, a team of directors, stylists and beauty professionals treats every head of hair as an individual project, whether it is a quick trim, a full colour transformation or a child's very first haircut in the chair.
The salon talks about luxury and elegance without ever losing its warmth. Regulars describe the space as spacious and cozy, filled with green plants that turn an appointment into a small escape — a self-styled green oasis where style and nature meet. Reviews mention the indoor-outdoor feel, plenty of power points for charging devices, and complementary beverages poured for clients and the chaperones who come along with them.
Perms are the house signature, offered in two directions: the Coldwave for those drawn to classic elegance, and the Digitalwave for modern versatility — vintage or contemporary, whichever waves you are dreaming of.
Texture is a specialty in its own right. Texture control and keratin treatments were practically made for Singapore's humidity, and they are popular with clients who want to straighten their hair or simply manage it better. The stylists encourage a consultation to work out which method will achieve the texture you want. Colour work is approached as an art of individuality, with guidance toward the shade that best enhances your beauty and style.
Then there are the blowouts. The stylists here are famous for them, having perfected the 90s-style blowout over more than 20 years. Around that sit the rest of the menu: cuts with what the salon calls its visionary hair stylists, hair and scalp treatments that nourish and restore vitality, an in-house makeup professional trained for any occasion, and manicures at the dedicated nail stations.
The team is anchored by Salon Director Jason Ng, whose long evolution as a hairstylist the salon celebrates on a 'trip down memory lane', alongside Leading Director Elmay Tan, Creative Directors Jolene Sung, Lily Soh and Kingsley Ng, and house manicurist Pauline Tee.
The testimonials explain why clients stay for years. One customer has been seeing Lily for five years because, she says, she is the only hairdresser who has ever layered her curls properly. Another thanks Jolene for patiently rectifying a very uneven DIY colour job — her husband is now a regular too. Kingsley earns praise for digital perms done attentively, with no discomfort from tugging, and for the aftercare tips on washing, drying and maintaining curls afterwards.
Comfort is built into the visit. There is a VIP area for guests who want an elevated experience and a private/Hijabi room within a hijab-friendly environment — a thoughtful touch that makes the salon genuinely inclusive. Long colouring or perming sessions come with drinks and light snacks, and those who are waiting — spouses, partners, friends — are looked after as well, with beverages of their own and the option of a manicure while the colour sets.
As a dedicated family salon, Salon At Goldhill welcomes clients of all ages, and kids are always welcome; the stylists simply adapt to the person in the chair. Many of those clients grow up and come back for the big moments — the team has done wedding hair and makeup for many of its own clients and calls it a great honour to be part of their special day. Word travels beyond the family too: DJ WUKONG, known for his oriental raves, found the salon on TikTok, paid a visit and now drops in regularly for the Signature Men's Perm.
If the measure of a salon is the clients who return for years, bring their families and trust the same chairs with their weddings, then the golden touch here is more than a tagline. Appointments run from 10am to 8pm, Mondays to Saturdays, and from 11am to 7pm on Sundays and public holidays — call or WhatsApp +65 9668 5599 to lock in a slot.