Apgujeong Hair Studio at Novena Square 2 brings the full spectrum of Korean hair services to Singapore's Novena neighbourhood — trendsetting cuts, vibrant colour transformations and premium in-salon care. Part of a studio group whose award-winning team of pioneering stylists is passionate about pushing creative boundaries and setting the standard in modern hairdressing, the Square 2 salon works with premium haircare brands MUCOTA and Kérastase so hair not only looks stunning but stays healthy and radiant.
Whether you arrive with a dream hairstyle in mind or need inspiration from scratch, the team's stated approach is to craft a look that's uniquely yours, drawing on the latest Korean hair trends.
The salon sits at #03-92/93 Novena Square 2 on Sinaran Drive and operates daily from 10.30am to 9.30pm. Appointments can be made through the studio's online E-Appointment page, ongoing promotions are listed on its website, and haircare products are also available via the studio's Lazada e-shop.
Step off Sinaran Drive into Novena Square 2 and, on the mall's third floor, you'll find a slice of contemporary Korean hairdressing: Apgujeong Hair Studio's Novena outlet. It is one of the salons operated by Apgujeong Hair Studio, a Singapore group that has built its name on the full spectrum of Korean hair services — from trendsetting cuts to vibrant colour transformations — delivered by what the studio describes as an award-winning team of pioneering stylists.
The group's stated mission is straightforward: push creative boundaries, set the standard in modern hairdressing, and craft a look that's uniquely yours — whether you walk in with a dream hairstyle in mind or need inspiration from scratch. At the Square 2 branch, that promise comes with the convenience of a mall location in one of Singapore's well-connected northern-central neighbourhoods.
Cuts are the foundation. Apgujeong's stylists specialise in trendsetting cuts that track the latest Korean hair trends, and the studio takes its technique seriously enough to maintain a dedicated guide to wet versus dry haircuts on its website. The distinction matters: wet cutting, done on damp hair, is the classic route to clean, precise lines, while dry cutting lets the stylist read how your hair actually falls and shape the style as it will be worn. Between the two approaches, the team can tailor a cut to different hair types and the look you're after.
Colour is the other pillar. The studio describes its colour work as vibrant colour transformations, grounded in Korean trend sensibilities. Whether the goal is a subtle refresh or a full reinvention, the starting point is a conversation: Apgujeong's approach is to craft a look that's uniquely yours, so guests who arrive with a reference photo and guests who arrive with no idea at all are both part of the plan.
A striking look means little if the hair underneath is compromised, and the studio leans on premium haircare partnerships to close that loop. Apgujeong partners with MUCOTA and Kérastase, premium haircare brands whose in-salon treatments are used to keep hair healthy and radiant — the studio's own words — after cuts and colour work.
That care philosophy extends past the chair. The studio runs a Lazada e-shop stocking its haircare lines, so regulars can maintain their results at home with the same products their stylist used. And for those watching their spend, the group maintains an ongoing promotions page on its website where current deals are listed.
The Square 2 salon sits at #03-92/93 Novena Square 2, 10 Sinaran Drive, in Novena. Apgujeong's salons open daily from 10.30am to 9.30pm, which makes after-work appointments genuinely practical. Bookings can be made in advance through the studio's online E-Appointment page, and each branch can also be reached by phone or WhatsApp — useful if you want to check availability or ask a quick question before committing to a big colour change.
First-timers would do well to come prepared. Browse the studio's pricing and promotions pages before your visit so there are no surprises, and if you're torn between cutting approaches, the wet-versus-dry guide is a quick read that will help you tell your stylist exactly what you want.
Part of the appeal is simple: a full-service Korean salon with premium product partnerships, in a convenient mall setting, open every day of the week. Part of it is the studio's positioning — a team that frames itself as pioneering, award-winning and creatively restless. And part of it is the curation: by focusing on Korean hair trends and backing them with MUCOTA and Kérastase care, Apgujeong keeps its offer coherent from consultation through to home care.
For Novena residents and office workers nearby, the calculus is easy. When you want a cut that looks like it came straight out of a Korean trend report — and hair that stays healthy after the colour — the third floor of Square 2 is a short trip away, every day of the week until 9.30pm.